Digital Marketing Specialist

Position Overview

The Digital Marketing Specialist is responsible for the execution of IDDBA’s marketing initiatives by managing social media platforms,generatinglong- and short-formcopy,and supporting the creation andimplementationof email marketing campaigns.

This position ensuresIDDBA’s digital and social media channels are telling a cohesive story that supports our organization, our members, and the dairy, deli, and bakery industries.

• Write, proofread, and edit marketing content acrossallplatforms, ensuring brand consistency.
• Managethe daily operations and posting schedules across IDDBA’s social media channels (e.g., Instagram, Linked In, etc.).
• Identify and collaborate with members and potential members to increase engagement on social media (influencers, Instagram “take overs”,etc.).
• Monitor, track, and report on key social media metrics (engagement, reach, traffic) and email campaign performance to the Director of Marketing.
• Support content creation efforts for organizational emails, website copy, social media copy, and long- and short-form collateral.
• Coordinate the creation of basic digital assets (e.g., social graphics, simple video edits, email banners) using established brand templates.
• Review third-party created press releases, advertising, and marketing copy to ensure accuracy, consistency, and alignment with brand standards.
• Create video and audio scripts to support organizational marketing activities.
• Support research efforts and collaborate with subject matter experts as needed.
• Support internal and third-party partners with public relations efforts including earned media placements, collaborations, andpress releases.
• Support the ideation and implementation of marketing tactics that support IDDBA Show registration.
• Perform various administrative duties, including but not limitedto:note taking in staff/committee meetings, presentation slidepreparation, answering and routing incoming phone calls,monitoringemail inboxes.
• Represent association with optimism and professionalism.
• Perform other projects and duties as assigned to assist in meeting departmental and organizational goals and initiatives.

• Bachelor’s degree in marketing, advertising, English, communications, business or related field, or equivalent professional work experience.
• 1-3 years’ experience in marketing or social media roles with progressive responsibilities.
• Hands-on experience with social media scheduling/management platforms (e.g., Hootsuite, Sprout Social, Later)
• Proficiency in Microsoft Office and project management tools (Asanaa plus).
• Familiarity with graphic design tools (e.g., Canva, Adobe Express) for basic asset creation is preferred.
  
  Demonstrated ability to manage multiplesocial media accounts in a fast-paced environment.
• Strong visual communication skills with the ability to communicate clearly, positively, and professionally—both verbally and in writing—with internal teams, members, and external stakeholders.
• Strategic thinker with a results-driven, data-informed mindset.
• Experience collaborating with cross-functional teams, agencies, and stakeholders.
• Ability to provide exceptional service and responsiveness to association members, exhibitors, and partners, reflecting professionalism and care.
• Ability to take ownership of assigned projects,anticipate needs, and ensuretimelycompletion of deliverables with minimal supervision.
• Demonstrated supportive “can-do” attitude to department and association projects.
• Demonstrate pride in your work and the association’s mission, while fostering a stronger, inclusive, and cohesive workplace and culture.

• Frequent office work with regular exposure to computer screen.
• Ability to sit for long periods of time.
• Ability to travel up to 20 days per year to support organizational events and related commitments.
• Ability to lift up to 20 pounds.