Performance Marketing Account Manager

Performance Marketing Account Manager

We are seeking a strategic and analytical Performance Marketing Account Manager to drive performance across a portfolio of high-value advertising partners. This role is critical in delivering measurable ROI, growing long-term partnerships, and shaping the strategic direction of advertising performance on  In this role, you will own the client growth journey—driving onboarding, retention, and expansion with a high degree of autonomy.

You will act as a performance consultant, identifying opportunities to scale ROI, contributing to cross-functional initiatives, and helping evolve our product and data capabilities to better serve our customers. You will manage complex, large-scale accounts with sophisticated campaign structures and significant budget allocations, requiring deep expertise in digital advertising, PPC campaign management, and technical attribution and campaign optimization. You will serve as a trusted advisor to senior and executive stakeholders, leading high-impact conversations, aligning on strategic priorities, and influencing investment decisions.

This role is based in Madison, Wisconsin (3 days/week in-office), but we're open to remote for the right candidate.

You'll know you're being successful if:

• Portfolio Growth & Retention:
  You've moved beyond "saving" accounts to scaling them. Your advertisers don't just renew; they proactively increase their investment because you've demonstrated a clear path to higher ROI.
• Strategic Authority:
  You are the "Trusted Advisor" in the room. When performance dips or competitors shift, senior stakeholders look to your diagnostic insights and data-informed roadmaps to steer the strategy.
• Product Influence:
  You've identified gaps in our current data or ad placements and successfully collaborated with the Product/Engineering teams to build solutions that better serve our high-spend advertisers.

We'll expect you to do things like these:

• Own and manage a portfolio of strategic advertiser accounts with significant budgets and complex campaign strategies
• Lead onboarding for high-value clients by designing scalable, efficient processes that reduce time to launch and ensure accurate attribution setup
• Develop and execute advanced, multi-channel PPC and digital advertising strategies aligned to client business objectives
• Analyze performance data across platforms (GA4, Amplitude, Sigma, CRM, call tracking, etc.) to identify trends, inefficiencies, and growth opportunities
• Lead executive-level performance reviews, presenting insights, recommendations, and long-term strategic plans
• Influence and align senior client stakeholders to drive decision-making, budget expansion, and adoption of new strategies
• Identify and pursue account growth opportunities in partnership with Account Executives to increase revenue and retention
• Act with urgency and ownership while partnering cross-functionally to solve complex problems and drive measurable outcomes
• Mentor and support junior team members by tracking and resolving issues and sharing agency-grade performance optimization best practices.
• Actively represent our company and engage with the  community on major social media platforms, such as Linked In

Required qualifications:

• 5- 7 years of experience in an agency or high-growth environment, specifically managing high-intent lead generation or direct-response accounts
• Experience in PPC campaign management, including proficiency in Google Ads and related platforms
• Proven experience managing large, complex, enterprise-level advertising accounts with significant budgets
• Strong experience working with executive-level stakeholders and navigating complex organizational dynamics
• Demonstrated ability to analyze data, generate insights, and translate them into strategic recommendations
• Deep understanding of the modern tracking ecosystem, including GA4, GTM, call tracking and CRM integration.

What we think will improve your chances of success:

• Experience working in a fast-paced digital advertising agency managing high-value or enterprise clients
• Strong track record of driving revenue growth through account expansion and retention strategies
• Experience influencing cross-functional initiatives and contributing to product or process improvements
• Expertise in advanced reporting tools and data visualization platforms such as Sigma and Amplitude
• Direct experience in the Behavioral Health or Mental Health industry and understand the nuances of compliance, LegitScript, and the unique sensitivity of the patient journey.

Travel expectations:

Travel up to 20% for company gatherings, industry conferences, and on-site visits with strategic customers

Compensation:

The base salary range for this position is $75,000-$90,000 with on-target earnings of $30,000 (uncapped), plus eligible benefits. Compensation may be adjusted based on tenure and experience. For employees residing in Dane County, total annual compensation—including base salary, on-target earnings, and the housing stipend—is approximately…