HWY- Marketing and Outreach Specialist
Listed on 2026-09-12
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Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, Marketing Communications, Marketing Strategy
Job Details
Job Location:
HWY1 - Madison, WI 53711
Position Type:
Part Time
Salary Range: $20.00 Hourly
Job Shift: Any
Job Category:
Marketing
Position Overview
HWY1 Baja Bowls & Burritos brings fresh-made Baja-style bowls and burritos to Monroe Street— andwe'reon a mission to become
Madison’sgo-to spot for real, fresh food. We just wrapped year one, and now we want to make some noise.
We'relooking for a creative, self-startingpersonwho lives on social media, loves dreaming up scrappy marketing ideas, and wants to see their ideas actually happen— fast. Thisisn'ta "wait for instructions"job. You'll run our social content, pitch us on local PR angles, help plan mail-marketing drops, hunt down the right local influencers to partner with, and cook up guerrilla marketing stunts (think: campus flyer takeovers, surprise sampling pop-ups, anything fun and a little unexpected) that get people talking about HWY
1. Ifyou'vegotbig ideasand the drive to run with them with minimal hand-holding, we want to hear from you.
In-person, Remote, or Hybrid:
Hybrid — content creation and planning can happen remotely, but the fun guerrilla stuff, events, and influencer meetups happen in person, around the restaurant and campus. Regular check-ins with Operations Lead and VP of Business Development happen in person and virtually.
- Education:
Currently enrolled undergraduate student; marketing, communications, business, or related field preferred (not required— we care more about creativity than a specific major) - Skills:
A natural at social media (Instagram/Tik Tok/Facebook); strong writer; full of ideas and not afraid to pitch the weird ones; comfortable working independently and making things happen without needing to be told exactly how. - Experience:
No professional marketing experience required, but priormarketingcoursework is a plus—we'remoreinterested in your personal social presence, campus involvement, side projects, or justa track recordof "I had an idea and made it happen."
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