Performance Marketing Account Manager

Description

We are seeking a strategic and analytical Performance Marketing Account Manager to drive performance across a portfolio of high-value advertising partners. This role is critical in delivering measurable ROI, growing long-term partnerships, and shaping the strategic direction of advertising performance on
In this role, you will own the client growth journey—driving onboarding, retention, and expansion with a high degree of autonomy. You will act as a performance consultant, identifying opportunities to scale ROI, contributing to cross-functional initiatives, and helping evolve our product and data capabilities to better serve our customers.
You will manage complex, large-scale accounts with sophisticated campaign structures and significant budget allocations, requiring deep expertise in digital advertising, PPC campaign management, and technical attribution and campaign optimization. You will serve as a trusted advisor to senior and executive stakeholders, leading high-impact conversations, aligning on strategic priorities, and influencing investment decisions.

This role is based in Madison, Wisconsin (3 days/week in-office), but we’re open to remote for the right candidate.

• Portfolio Growth & Retention:
  You’ve moved beyond "saving" accounts to scaling them. Your advertisers don't just renew; they proactively increase their investment because you’ve demonstrated a clear path to higher ROI.
• Strategic Authority:
  You are the "Trusted Advisor" in the room. When performance dips or competitors shift, senior stakeholders look to your diagnostic insights and data-informed roadmaps to steer the strategy.
• Product Influence:
  You’ve identified gaps in our current data or ad placements and successfully collaborated with the Product/Engineering teams to build solutions that better serve our high‑spend advertisers.

• Own and manage a portfolio of strategic advertiser accounts with significant budgets and complex campaign strategies
• Lead onboarding for high-value clients by designing scalable, efficient processes that reduce time to launch and ensure accurate attribution setup
• Develop and execute advanced, multi-channel PPC and digital advertising strategies aligned to client business objectives
• Analyze performance data across platforms (GA4, Amplitude, Sigma, CRM, call tracking, etc.) to identify trends, inefficiencies, and growth opportunities
• Lead executive-level performance reviews, presenting insights, recommendations, and long-term strategic plans
• Influence and align senior client stakeholders to drive decision-making, budget expansion, and adoption of new strategies
• Identify and pursue account growth opportunities in partnership with Account Executives to increase revenue and retention
• Act with urgency and ownership while partnering cross‑functionally to solve complex problems and drive measurable outcomes
• Mentor and support junior team members by tracking and resolving issues and sharing agency‑grade performance optimization best practices.
• Actively represent our company and engage with the  community on major social media platforms, such as Linked In

• 5- 7 years of experience in an agency or high-growth environment, specifically managing high‑intent lead generation or direct‑response accounts
• Experience in PPC campaign management, including proficiency in Google Ads and related platforms
• Proven experience managing large, complex, enterprise‑level advertising accounts with significant budgets
• Strong experience working with executive‑level stakeholders and navigating complex organizational dynamics
• Demonstrated ability to analyze data, generate insights, and translate them into strategic recommendations
• Deep understanding of the modern tracking ecosystem, including GA4, GTM, call tracking and CRM integration.

• Experience working in a fast‑paced digital advertising agency managing high‑value or enterprise clients
• Strong track record of driving revenue growth through account expansion and retention strategies
• Experience…