Communications & Events Manager

Job Objective:
Develops and executes integrated marketing, communications, public relations, and event strategies that increase awareness of The Salvation Army's mission, programs, fundraising efforts, and community impact. This position serves as the organization's primary marketing and communications professional, responsible for both the strategic planning and hands‑on execution of communications, digital marketing, content development, media relations, brand management, and special events. The position also supports organizational advancement efforts through donor-focused communications, major fundraising initiatives, and strategic organizational projects.

Essential Functions:
This job description should not be interpreted as all inclusive. It is intended to identify the essential functions and requirements of the position. Other job‑related responsibilities and tasks may be assigned. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential job functions.

Marketing & Communications Management

• Develop and execute marketing, communications, and public relations strategies that increase awareness of The Salvation Army's mission, programs, services, fundraising efforts, and community impact.
• Serve as the primary communications and media relations contact for the organization in Dane County. Build and maintain relationships with media outlets and community partners and coordinate media opportunities, interviews, and public announcements.
• Create, write, edit, and distribute content for social media, website, email campaigns, newsletters, press releases, fundraising appeals, annual reports, presentations, and other marketing materials.
• Manage and maintain the organization's website, social media platforms, and digital communications channels.
• Develop and execute digital marketing campaigns that increase engagement, event participation, volunteer involvement, and donor support.
• Create and coordinate photography, video, graphics, and other visual content that communicates mission impact and organizational priorities.
• Ensure consistent branding and messaging across all communication channels in alignment with Salvation Army standards.
• Support fundraising, donor stewardship, major organizational initiatives, and capital projects through strategic storytelling, communication planning, and promotional materials.
• Lead all marketing, communications, media relations, and promotional activities for the annual Red Kettle Campaign and Capital Campaign.
• Monitor and report on communications and marketing performance metrics and recommend strategies for increasing reach and engagement.

Events Management

• Plan, coordinate, execute, and evaluate organizational events that support fundraising, community engagement, donor stewardship, and public awareness goals.
• Manage event logistics including timelines, budgets, venues, vendors, registrations, event communications, and promotional activities.
• Develop and implement event marketing strategies to maximize attendance, engagement, sponsorship visibility, and community awareness.
• Create event materials including invitations, programs, presentations, signage, digital content, and post‑event communications.
• Collaborate with the Volunteer & Community Outreach Manager to identify volunteer needs for events and coordinate volunteer support activities.
• Track RSVPs and maintain event attendee records.
• Follows up with donors and community partners after events with thank you notes; follow up communication to community and internally; performs related date entry.
• Assist in preparing marketing materials such as emails, social media posts, newsletters, and print pieces.
• Acquire and maintain photo, testimonial, and storytelling files for…