Orascoptic Sr. Manager -Paid Marketing; Madison, WI

This position is based on-site and requires 4 days/week in the Madison, WI office to support collaboration and business needs.

The Sr. Manager, Growth and Performance-Paid Marketing is responsible for executing Orascoptic’s global growth strategy by optimizing performance across paid media, ecommerce, affiliate and media partnerships, digital acquisition channels, and conversion experiences. This role translates strategic priorities into measurable performance outcomes through data-driven optimization, structured experimentation, forecasting, and disciplined investment management to drive predictable lead generation, appointment growth, pipeline contribution, and revenue.

• Leads the development and execution of global paid media plans across search, social, and emerging performance channels, aligned with the global marketing strategy and commercial priorities established by marketing leadership.
• Recommends channel mix and investment allocation by region based on performance data, commercial priorities, and strategic direction established by marketing leadership.
• Establishes acquisition targets including cost per lead, customer acquisition cost, and return on ad spend, ensuring disciplined performance management.
• Develops lead forecasting models by market, aligning expected output with commercial targets and pipeline needs.
• Owns performance optimization across the acquisition funnel, improving conversion from visitor to lead and, in partnership with Lifecycle Marketing and Sales, from lead to appointment and qualified opportunity.
• Evaluates acquisition quality beyond lead volume by analyzing lead-to-appointment conversion, opportunity progression, revenue contribution, customer acquisition cost, and other downstream performance indicators.

• Develops and executes scalable affiliate and media partnership programs aligned with global growth priorities.
• Identifies and evaluates industry media, continuing education platforms, and affiliate partners to drive incremental lead generation.
• Develops scalable frameworks for international partnership expansion in coordination with regional teams.
• Manages performance of affiliate and partnership channels, ensuring alignment with cost efficiency and revenue contribution targets.
• Partners with Regional Marketing Leads and commercial teams to identify market-specific partnership opportunities and activation strategies.

• Partners with Digital Experience to develop and execute revenue-driving conversion strategies across e-commerce experiences.
• Analyzes on-site behavior, product discovery, merchandising, cart progression, lead capture, and purchase conversion to identify growth opportunities.
• Develops performance recommendations to improve e-commerce conversion rate, average order value, customer acquisition efficiency, and revenue contribution.
• Aligns paid media, landing pages, campaigns, lifecycle programs, and e-commerce experiences to create consistent paths to conversion.
• Defines and monitors e-commerce performance measures in partnership with Digital Experience and Marketing Analytics.

• Owns the performance-focused conversion optimization roadmap across websites, landing pages, forms, and acquisition experiences, in partnership with Digital Experience.
• Partners closely with Digital Experience to align on landing page performance, user experience, and testing priorities.
• Defines and executes an experimentation framework, including test prioritization, sequencing, and performance evaluation.
• Leads continuous optimization of funnel performance through…