Director Marketing, Radiology - MR US and Canada

Job Description Summary

The Director Marketing, Radiology - MR US and Canada (USCAN) for GE Health Care’s MR portfolio is responsible for shaping, leading, and executing the region’s marketing strategy across the portfolio for radiology audiences. This leader accelerates the portfolio growth by strengthening commercial activation, driving adoption of innovation, and elevating the portfolios’ market presence. The role partners closely with the USCAN commercial/product teams, USCAN/Global Product Marketing, and cross functional partners.

The Director Marketing, Radiology - MR US and Canada (USCAN) for GE Health Care’s MR portfolio is responsible for shaping, leading, and executing the region’s marketing strategy across the portfolio for radiology audiences. This leader accelerates the portfolio growth by strengthening commercial activation, driving adoption of innovation, and elevating the portfolios’ market presence. The role partners closely with the USCAN commercial/product teams, USCAN/Global Product Marketing, and cross functional partners.
GE Health Care is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

• Position MR solutions to win with customers within their buying journey supporting how GE Health Care improves lives in the moments that matter.
• Build and execute the USCAN growth strategy for radiology audiences.
• Develop annual marketing strategy and execute marketing plans in partnership with marketing colleagues and product managers.
• Deliver the Integrated Marketing Plan moving across channels including digital marketing, events, and other demand generation channels.
• Drive leads using customer-focused content and channel plans that leverage SEM, email, social, inside sales, events and more.
• Understand radiology audience staff, patient and clinical needs along the buying journey to identify outcomes GE Health Care can deliver and then create related marketing campaigns.
• Update and customize developed marketing materials for the USCAN radiology customer audience, including content development relevant to decision makers that may be exclusive to the USCAN region.
• Collaboratively develop, design and execute highly impactful global and regional trade show experiences.
• Partner with commercial teams on strategic initiatives and targeted plays.
• Establish and Track KPIs; optimize with a lean, outcomes‑based mindset.
• Train commercial teams on audience focused value propositions, competitive insights, and messaging.

• Bachelor’s degree in Marketing, Engineering, Science, Business, Healthcare, or related field.
• Experience leading and executing positioning and digital marketing plans that drive measurable customer and business benefits.
• Experience developing strong customer‑centric value propositions and content that supports the buying journey.
• Excellent interpersonal and oral and written communications skills.

• 3+ years’ experience in marketing, sales or product management of healthcare or technology solutions.
• Residence near GEHC headquarters (Milwaukee or Chicago) would be preferred.
• Advanced degree (MBA or equivalent) in Marketing or a related field.
• Strong oral and written communication skills. Strong interpersonal and leadership skills. Demonstrated ability to analyze and resolve problems. Demonstrated ability to lead programs / projects. Ability to document, plan, market, and execute programs. Established project management skills.
• Proven success operating in complex,…