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Sales & Marketing Coordinator

Job in Madison, Dane County, Wisconsin, 53774, USA
Listing for: Woodward Communications, Inc.
Full Time position
Listed on 2026-09-28
Job specializations:
  • Marketing / Advertising / PR
    CRM Systems & Management, Marketing Communications
  • Sales
    CRM Systems & Management, Marketing Communications
Salary/Wage Range or Industry Benchmark: 45000 - 65000 USD Yearly USD 45000.00 65000.00 YEAR
Job Description & How to Apply Below
Position: SALES & MARKETING COORDINATOR
  • Maintain and update CRM records with accuracy and consistency
  • Conduct regular CRM audits to ensure clean data and eliminate duplicates
  • Generate weekly, monthly, and quarterly sales reports for leadership and account executives
  • Track contract status, renewal dates, and outstanding paperwork
  • Monitor campaign performance and pull basic analytics for impressions, clicks, and fulfillment
  • Create customized proposals, media plans, and presentations aligned with client goals
  • Prepare sales materials including media kits, rate cards, case studies, and one-sheets
  • Assist with RFP responses by gathering assets, pricing, and timelines
  • Manage insertion orders and ensure accuracy before processing
  • Potential direct sales opportunities with ancillary and special project sales
  • Manage email correspondence with clients and internal teams
  • Respond to basic client inquiries to support account executives
  • Send follow-up communications after campaigns or events
  • Coordinate delivery of proofs and gather client approvals
Reports To:

General Manager

Supervisory Responsibilities:

None

Specific Responsibilities CRM & Data Management
  • Maintain and update CRM records with accuracy and consistency
  • Conduct regular CRM audits to ensure clean data and eliminate duplicates
  • Generate weekly, monthly, and quarterly sales reports for leadership and account executives
  • Track contract status, renewal dates, and outstanding paperwork
  • Monitor campaign performance and pull basic analytics for impressions, clicks, and fulfillment
Proposal & Sales Material Support
  • Create customized proposals, media plans, and presentations aligned with client goals
  • Prepare sales materials including media kits, rate cards, case studies, and one-sheets
  • Assist with RFP responses by gathering assets, pricing, and timelines
  • Manage insertion orders and ensure accuracy before processing
  • Potential direct sales opportunities with ancillary and special project sales
Communication & Correspondence
  • Manage email correspondence with clients and internal teams
  • Respond to basic client inquiries to support account executives
  • Send follow-up communications after campaigns or events
  • Coordinate delivery of proofs and gather client approvals
Advertising & Product Coordination
  • Schedule and track advertising placements across print and digital platforms
  • Oversee product inventory and availability across all media channels
  • Track deliverables to ensure timely submission of creative assets and approvals
  • Coordinate internal workflows between sales, production, editorial, and events teams
Event & Sponsorship Support
  • Assist with event coordination, including sponsorship fulfillment and promotional activities
  • Prepare event materials such as signage, attendee lists, and sponsor deliverables
  • Support promotional efforts tied to events, including social media and email marketing
  • Administrative & Operational Support
  • Process billing requests and collaborate with accounting on invoicing accuracy
  • Maintain organized digital filing systems for proposals, contracts, and creative assets
  • Support onboarding of new clients, including welcome emails and CRM setup
  • Assist with vendor coordination for print, digital, or event-related needs

    Other duties as assigned by manager
Qualifications
  • Post-secondary education or equivalent combination of education, training, and relevant experience preferred.
  • Experience in sales support, customer service, marketing, administrative, or related business functions preferred.
  • Strong listening, communication (verbal and written), presentation, and interpersonal skills.
  • Proficiency with basic computer applications and business software, including Microsoft Office. Comfortable with CRM Platforms and digital tools
  • Ability to assess client needs and develop effective, result-driven marketing solutions.
  • Ability to manage…
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