District Manager, Sales

About General Beverage Sales Co.

General Beverage Sales Co. (GB) is a business-to-business wholesale distributor of wine, distilled spirits, beer, soda, bottled water and non-alcoholic beverages. Established in 1933, GB has been family-owned ever since. We currently operate in all of Wisconsin’s 72 counties as consultants to over 11,000 licensed retail business customers helping them to profitably select, promote, merchandise, and sell consumer products in the beverage category.

We proudly employ 900 employees across the State of Wisconsin. Our mission is to be the trusted distributor partner of our suppliers and customers in order to advance our collective beverage business and support the growth of our family of employees.

The District Manager is responsible for overseeing and mentoring a team of sales consultants to drive revenue growth and achievement of sales objectives. They implement and develop sales strategies, build strong customer relationships, understand market and competitive activity, work actively with sales consultants to develop their skills and job competencies, and collaborate with upper sales management and other departments to ensure the smooth flow of business.

• Lead, coach, and develop a team of Sales Consultants to achieve sales targets, strengthen market execution, grow retailer relationships, and elevate overall job performance.
• Set clear performance expectations and provide ongoing feedback.
• Conduct weekly sales meetings to review progress on goals, marketing programs, incentives, and execution priorities.
• Facilitate all GB required employee growth conversations (e.g., performance conversations and CNDs).
• Foster a collaborative and positive team environment, promoting open communication and knowledge sharing.
• Monitor and follow up on execution of sales strategies, programs, and promotional plans to drive revenue growth across all brands and packages.
• Identify market trends and competitive activity, communicating key insights in a timely manner.
• Build and maintain strong relationships with key customers, internal teams, and supplier partners.
• Conduct regular customer visits and market surveys to measure performance, assess retailer satisfaction, identify growth opportunities, and address concerns effectively.
• Track, analyze, and report on key sales metrics, KPIs, and territory trends.
• Identify performance gaps and implement corrective actions to drive results.
• Complete all internal control records, forms, and reports accurately and on time.
• Perform other duties as assigned by supervisor.

• Minimum of associate or bachelor’s degree or equivalent professional work experience.
• 3‑5 years of experience as a sales consultant or related sales field, successfully managing accounts.
• Strong communication and interpersonal skills, ability to build rapport with team members and key customers.
• Keen organizational skills to meet sales priorities and goals.
• Strong capacity to adapt to new challenges, including changing market trends, sales performance expectations, and individual team members’ needs.
• Active and supportive coaching abilities, facilitating the success and professional growth of sales team members.
• Competitive and self‑motivated, with a commitment to best‑in‑class service.
• Honest, transparent, respectful, and fair conduct with others.
• Commitment to building an inclusive culture.
• Knowledge of Microsoft Office and information processing systems.
• Knowledge of the beverage industry and understanding of market trends and customer motivations highly preferred.
• Ability to lift, twist, bend and move up to 175 pounds on occasion.
• Reliable vehicle and valid driver’s license.
• Must pass a pre‑employment drug screen.

• Competitive starting wage.
• Company‑paid life insurance.
• Company‑paid short‑term disability coverage.
• Two health insurance options.
• Dental insurance.
• Vision insurance.
• FSA and HSA (with applicable health insurance option).
• Voluntary coverages such as life insurance, short‑term disability insurance, voluntary critical illness coverage, and voluntary accident coverage.
• 401(k) with match/profit sharing.
• Generous vacation package.
• Separate generous sick time package.
• Lifelong learning opportunities to enhance career growth.