Sales Consultant-Chain Division

About General Beverages Sales Co.

General Beverage Sales Co. (GB) is a business-to-business wholesale distributor of wine, distilled spirits, beer, soda, bottled water and non‑alcoholic beverages. Established in 1933, GB has been family‑owned ever since. We currently operate in all of Wisconsin’s 72 counties, serving over 11,000 licensed retail business customers to help them profitably select, promote, merchandise, and sell consumer products in the beverage category.

GB proudly employs 900 employees across the State of Wisconsin and aims to be the trusted distributor partner of suppliers and customers, supporting the collective growth of the beverage industry and the company’s employees.

Full‑time

The Sales Consultant provides exceptional service to assigned accounts, promoting and selling the company’s portfolio of brands, merchandising and displaying products and point‑of‑sale material, and rotating product. The Sales Consultant executes supplier partner brand plans to attain collective sales goals, works within a sales team to build collective success, and communicates with company and retailer partners to ensure smooth business operations.

• Excellent starting wage
• Company‑paid life insurance
• Company‑paid short‑term disability coverage
• Two health insurance options
• Dental insurance
• Vision insurance
• FSA and an HSA (with applicable health insurance option)
• Voluntary coverages such as life insurance, short‑term disability insurance, voluntary critical illness coverage, and voluntary accident coverage
• 401K with match/profit sharing
• Generous vacation package
• Separate generous sick time package
• Lifelong learning opportunities to enhance career growth

• Efficient organizational and time‑management abilities that drive sales performance and execution
• Robust communication skills, including listening, asking questions, supporting team members, and crafting compelling sales pitches
• Strong work ethic with a persistent drive to grow business
• Strong capacity to adapt to new challenges, including shifting market trends, sales performance expectations, and evolving retailer needs
• Commitment to continuous learning of the beverage business and sales strategies and skills
• Competitive and self‑motivated, with a passionate commitment to best‑in‑class service
• Integrity, honesty, and respect for others, dignity, and fairness
• Contributions to an inclusive culture by building rapport, staying open to different perspectives, and fostering a welcoming environment
• Minimum of an associate or bachelor’s degree or equivalent professional work experience
• Fluency with basic math skills
• Knowledge of the beverage industry and understanding of market trends and customer motivations preferred
• Proficiency with Microsoft Office and information processing systems
• Physical ability to reach, twist, bend, and lift up to 175 lbs. on occasion
• Valid driver’s license
• Pass pre‑employment drug screen
• Reliable vehicle

• Acquire and develop knowledge of GB products and pricing, and customers and retailers on route
• Make professional presentations to grow sales by recommending new items, merchandising concepts, floor displays, permanent point‑of‑sale material, and product promotion
• Complete sales orders accurately, ensuring exceptional customer service
• Check for proper rotation and pricing accuracy of all products
• Stay updated on industry trends and competitor activities to effectively position GB products in the market
• Supply accurate sales forecasts, monitor programs, participate in incentives, and complete required documentation and administrative tasks
• Collaborate with internal teams to ensure seamless customer experience and satisfaction
• Perform other duties as assigned by supervisor