Sales Trainer

Sales Trainer

Storm Guard Roofing & Construction Madison, WI

Develop People. Drive Performance. Build a Winning Sales Team. Storm Guard Roofing & Construction is seeking a high-performing Sales Trainer to help recruit, develop, coach, and elevate our growing sales organization. This is a leadership-focused role designed for someone who has a proven sales background and enjoys helping others succeed. You will be responsible for onboarding new hires, conducting interviews, leading roleplay sessions, developing new training initiatives, retraining underperforming team members, and working closely with leadership to improve overall sales performance.

If you are passionate about coaching, accountability, and helping sales professionals reach their full potential, we'd like to speak with you.

• $80,000 - $150,000+ annually
• Performance-based bonuses and incentives
• Medical, Dental, and Vision Insurance
• 401(k) with company match
• Paid Time Off (PTO)
• Paid Holidays
• Gym membership reimbursement
• Costco membership reimbursement
• Company-provided technology and training resources
• Ongoing professional development
• Advancement opportunities into senior leadership positions

Monday-Friday 8:00 AM-5:00 PM. Some flexibility may be required for occasional recruiting events, interviews, ride‑alongs, training sessions, and team meetings.

• Recruit and interview sales candidates
• Conduct onboarding and new-hire training
• Lead daily, weekly, and monthly roleplay sessions
• Create and implement new sales training programs
• Retrain and coach existing sales team members
  
  Conduct ride‑alongs and field coaching sessions
• Develop scripts, training materials, and best practices
• Track individual and team performance metrics
• Collaborate with leadership to improve sales processes
• Lead sales meetings and skill‑development workshops
• Help build a culture of accountability, growth, and continuous improvement

• Proven experience in sales leadership, sales training, or sales management
• Strong coaching and mentoring skills
• Excellent communication and presentation abilities
• Experience conducting interviews and hiring sales talent
• Ability to identify performance gaps and develop improvement plans
• Strong organizational and time‑management skills
• Results‑driven mindset with a focus on accountability and growth
• Ability to motivate and inspire others to perform at a high level

• Roofing sales
• Exterior remodeling sales
• Home improvement sales
• Construction sales
• Outside sales leadership
• Sales management and recruiting

• New sales hires ramp up quickly and consistently
• Increased close rates and sales performance across the team
• Strong onboarding and coaching systems
• Continuous development and accountability within the sales organization
• Improved recruiting, retention, and revenue growth

For over 20 years, Storm Guard has built a reputation for integrity, professionalism, and exceptional customer service. We believe our people are our greatest competitive advantage and invest heavily in training, development, and leadership growth. This role offers the opportunity to directly impact company growth while helping others build successful and rewarding careers. Ready to Build a Winning Team? If you’re passionate about leadership, coaching, and sales excellence, we’d love to hear from you.