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Sales Manager

Job in Madison, Dane County, Wisconsin, 53774, USA
Listing for: Berntsen International, Inc.
Full Time position
Listed on 2026-07-01
Job specializations:
  • Sales
    Sales Manager, Business Development, Sales Engineer
Salary/Wage Range or Industry Benchmark: 80000 - 120000 USD Yearly USD 80000.00 120000.00 YEAR
Job Description & How to Apply Below

The Sales Manager for Berntsen International, Inc is responsible for driving growth of Berntsen marking products with target accounts in the survey, AEC, government, and utility world. Berntsen has been a leader in survey and utility marking products for over 50 years, with over 5000 customers annually and an unparalleled reputation in the US surveyor world. More recently, Berntsen has enhanced its portfolio with RFID and technology-embedded marking products that connect to GIS and digital management systems.

As the Sales Manager for our marking products, you will identify and close sales opportunities with engineering and governmental entities that are targets for Berntsen’s traditional high-quality marking products and Berntsen’s new connected marking products.

To accomplish these goals, the Sales Manager will:

  • Identify and respond to RFPs, RFQs, and related opportunities
  • Meet with strategic buyers and project managers to sell and spec Berntsen products
  • Represent Berntsen International, Inc at major industry events
  • Understand and demonstrate Berntsen’s product portfolio with target customers
  • Assist in delivery and deployment of product
Other Duties

In addition to achieving sales goals, the Sales Manager is expected to perform the following:

  • Document sales interactions using the company CRM (Salesforce)
  • Collaborate with operations, marketing, and field sales
  • Provide customer feedback for new product development and management
What we need:
  • 5+ years of proven B2B sales success
  • Strong understanding of surveying and engineering industries
  • High energy and organization skills with a focus on getting results
  • Excellent written and verbal communication skills
  • Proficiency with Microsoft 365 and CRM (Salesforce ideal)
  • Ability to sell across departments in the target customer base – engineering, project management, and operations.
Preferred experience:
  • Knowledge of GIS (ESRI) and uses in survey and utility marking
  • Knowledge of government acquisition requirements and opportunities
What we Offer

Berntsen International is a family-owned firm with a national reputation for quality, an existing customer base, large portfolio of marking products, and an innovative next generation business line. We offer a competitive compensation and benefits package, flexible work environment, and the opportunity to make your mark as a ground floor driver in a stable, and high-growth opportunity business.

Equal Opportunity Employer

Employer will not sponsor applicants for work visas

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