Heavy-Duty Truck Sales Representative

Job Title: Heavy-Duty Truck Sales Representative
Location: Madison, WI
Company: I-State Truck Center

I-State Truck Center is seeking a motivated Heavy‑Duty Truck Sales Representative with experience in Western Star trucks. This role focuses on building customer relationships, identifying needs, and driving sales through product expertise and exceptional service.

• Engage new and existing customers to recommend Western Star truck solutions
• Conduct demos, presentations, and test drives
• Build relationships with fleet managers, owner‑operators, and industry clients
• Negotiate pricing, financing, and trade‑ins to close deals

• Maintain strong knowledge of Western Star models, specs, and applications
• Stay current on industry trends and competitors
• Educate customers on performance, durability, and efficiency benefits

• Meet or exceed sales targets
• Generate leads through networking, referrals, and industry events
• Partner with leadership on growth and market share strategies

• Track activity and pipeline in CRM
• Coordinate with parts and service teams for delivery and customization
• Provide post‑sale follow‑up to ensure satisfaction and repeat business

• 2–3+ years in truck, automotive, or related sales
• Proven ability to meet sales goals
• Western Star experience preferred

• Strong communication, negotiation, and relationship‑building skills
• Ability to explain technical specs, financing, and warranties
• CRM and Microsoft Office proficiency

• High school diploma required; degree preferred

• Self‑driven, customer‑focused, and team‑oriented
• Strong problem‑solving skills

• Ability to perform truck walkarounds and test drives
• Occasional travel
• Competitive pay
• Uniforms (provided and cleaned)
• Medical, dental, vision (eligible 1st of following month)
• PTO starting day one + 8 holidays (6 + 2 floating)
• 401(k) with match
• STD, LTD, life insurance
• Tuition assistance
• Virtual healthcare, EAP, wellness screenings
• PPE and pet insurance

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Interstate Companies is an Equal Opportunity Employer, and we encourage all qualified and interested persons to apply for this position by submitting a resume for consideration.