Brand Specialist
Listed on 2026-07-30
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Sales
Retail Sales, Director of Sales
We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses.
General FunctionThe Brand Specialist is directly responsible for driving growth in branded categories (PAL, Photochromatic, AR) through all channels (ELOA, PLG, IDD, KA). The team will also be directly responsible for regular practice visits with iECP (Eyecare Providers) to maximize sell-through opportunities of Essilor Luxottica’s newest hearing assistance eyewear product, Nuance.
Major Duties and Responsibilities- Responsible for development and strategies to drive branded growth within respective geography.
- Executes business objectives through influencing Account Executives, IDD Sales Reps and direct customer interactions.
- Technical expert in progressive, photochromic and AR lens technology and the value EL brings in these categories.
- Achieves national Brand group sales forecast.
- Presents and educates doctors at local workshops.
- Ensures Account Executives and IDD partners are complying with the necessary territory and account planning activities to achieve regional sales goals.
- Assists the District Sales Manager, Account Executives and IDD partners in building key accounts business plans.
- In partnership with Audiology consultants, training on Nuance complete pair technology to enable ECPs to sell through to maximize productivity of innovation launch.
- Coaches the District Sales Manager, Account Executives & IDD partners on our selling process and ensures that they use the process to achieve regional sales goals.
- Completes reports and other administrative duties in an accurate and timely manner.
- Performs other duties as assigned by leadership.
- 40-50% travel.
- Demonstrated sales results with 3-5 years outside sales experience.
- Strong consultative selling.
- Sophisticated presentation skills.
- Technical capability in lens, audiology, medical device, or tech space.
- Proven leadership, management and communication skills.
- Demonstrated computer skills (Excel, PowerPoint, Word, Outlook, general PC navigation, contact management system and sales analytical tools).
- Demonstrated results in leading sales people strongly preferred.
- ABO Certified preferred.
This posting is for an existing vacancy within our business. Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.
Essilor Luxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the Essilor Luxottica Speak Up Hotline at or email HRC
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.
Native Americans in the US receive preference in accordance with Tribal Law.
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