Sales Engineer (Direct & Channel Support

Sales Engineer (Direct & Channel Support)

As one of the world's leading analytical instrumentation companies, Bruker covers a broad spectrum of advanced solutions in all fields of research and development. All our systems and instruments are designed to improve safety of products, to accelerate time-to-market, and to support industries in successfully enhancing quality of life. We have been driving innovation in analytical instrumentation for over 60 years now.

Today, more than 11,000 employees distributed across 90 locations around the world continue to delight our customers with innovative solutions.

Bruker Nano, one of Bruker's four operating segments, provides customers in academic and governmental institutions, life science, materials, and applied industries with the tools to determine the characteristics of matter and visualize the structure of molecules. Divisions within BNANO include Bruker AXS, Bruker Nano Analytics, Bruker Nano Surfaces and Metrology, Fluorescence Microscopy, and Canopy.

Territory:
Southwest U.S.

Position Summary

The Sales Engineer serves as a critical resource supporting both direct sales activities and a network of channel partners. This role bridges the gap between customer requirements and technical solutions, driving revenue growth by enabling successful product positioning, supporting demonstrations, commercial execution, and working closely with application support.

The ideal candidate combines technical expertise with commercial acumen and excels in both customer-facing and partner-facing environments while enabling distribution partners to expand market coverage and accelerate growth.

Key Responsibilities

Technical Sales Support (Direct Accounts)

• Plan, organize, coordinate, and execute the company's sales plan in Southwest region of US for the Elemental Analysis Product line.
• Manage the full sales cycle from prospecting to quotation, negotiation, and close.

• Partner with direct sales teams to identify customer needs and recommend optimal technical solutions
• Deliver product presentations and technical seminars (in-person and virtual)
• Support RFP/RFQ responses with technical content and application expertise
• Provide pre-sales consultation on system configuration, compliance requirements, and workflows

• Establishing and maintaining a professional competence with latest sales methods and techniques
• Maintain accurate funnel management and forecasting in CRM.
• Regular reporting on status and progress to Regional Sales Managers

Technical Sales Support (Indirect Accounts)

• Sales territory strategic and tactical planning and execution in collaboration with channel partners
• Support partners during customer meetings, demos, and deal progression
• Develop and deliver partner training materials, playbooks, and application notes to partners
• Provide accurate forecasting and market trends in the territory
• Assist with channel partner lead flow, bookings, and trainings within the crm system.
• Ensure partners are equipped to independently identify opportunities and close business
• Ensure partner alignment with pricing, positioning, and competitive strategy.

Market Development

• Develop deep knowledge of regional markets, including key accounts, verticals, and competition
• Represent the company at trade shows, customer events, and technical seminars
• Build relationships with key decision-makers.
• Provide guidance on regulatory standards, industry requirements, and best practices
• Support development of application-specific messaging and value propositions

Knowledge, Skills, Abilities

• Positive "can do" attitude, a highly motivated self-starter.
• Ability to work as part of a multi-disciplinary team to achieve shared goals, but also comfortable working independently when required.
• Excellent leadership, communication, organization, interpersonal and negotiation skills.
• Develop deep knowledge of regional markets, including key accounts, verticals, and competition
• Represent the company at trade shows, customer events, and technical seminars
• Goal orientated with good track record in achieving sales targets

Qualifications

• Bachelor's or Master's degree in Chemistry, Engineering, Material Science, or related field
• 3-6+ years of experience in technical sales
• Experience with analytical instrumentation strongly preferred
• Competent PC skills, particularly with MS Office software
• Willingness to travel 50-60% within region
• Proven success managing both direct accounts and channel partners
• Self-motivated, entrepreneurial mindset with strong time management skills

At Bruker, base salary is part of our total compensation. The estimated base salary range for this full-time position is between $79,200 and $141,000. The base salary for the role will depend on a number of job-related factors, including, but not limited to education, training, experience, the geographic location of the successful candidate, skills, competencies, job-related knowledge and travel requirements for this position.

Full-time employees may also be eligible for a…