Product Manager - Mako Shoulder Job Mahwah area,New Jersey USA,Business

As a Product Manager – Mako Shoulder, you will develop specific marketing plans and activities for specific products or product lines, to establish, enhance or distinguish product placement within the competitive arena. Develop business plans and product positioning in the marketplace. Oversees market research, monitors competitive activity and identifies customer needs. Establishes pricing strategies. Works with engineering, manufacturing and sales to develop new products or enhance existing product(s) or product line(s).

What you will do:

Understand key competitors and their relative strengths/weaknesses
Understand customer groups, including why customers buy the product or service approach for the product or portfolio
Understand the different marketing channel strategies and associated business implications
Track and report results/KPIs to leadership and sales
Understand key competitors and their relative strengths/weaknesses and maintains networks of people and resources for obtaining competitive information
Explain different product features to different customers as appropriate to their needs
Maintain customer engagement and deeply understands customer needs
Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
Support the creation of Project Charters, CERs, and Business Case Financial Models as applicable
Understand competitive dynamics in the market
Understand what customers value and how they perceive different attributes of the product or portfolio
Articulate why the product or portfolio adds value or solves problems for the customer
Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
Propose objectives for generating clinical evidence and evaluates studies
Tie the business goal of the product or portfolio to the overall goal of Stryker
Synthesize market trends and make recommendations on areas of strategic focus
Develop new strategies, sales tools, and communication plans for the product or portfolio
Apply clinical knowledge in combination with technical knowledge to educate and articulate value
Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
Responsible for the obsolescence plan
Provide analytical support to set price
Articulate desired communications outcomes consistent with marketing strategy to Mar Comm team
Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
Analyze customer satisfaction to assess trends in customer engagement, and incorporates trends into strategic planning
Provide the intelligence group with key objectives and inputs to drive customer insights

Minimum Qualifications (Required):

Bachelor’s degree required
4+ years of work experience required

Preferred Qualifications (Strongly desired):

MBA preferred
2+ years medical device or marketing experience preferred
Excellent presentation and interpersonal communications skills
Strong analytical and problem-solving skills
Ability to manage multiple projects while delivering on established timelines
Ability to be persuasive in the absence of organizational authority
Must be able to understand and work within complex interdivisional procedures and policies
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

United States of America Pay Ranges:

Puerto Rico: $77,700 - $129,500 USD Annual
USN: $89,300 - $148,800 USD Annual
US5: $93,800 - $156,200 USD Annual
US10: $98,200 - $163,700 USD Annual
US15: $102,700 - $171,100 USD Annual
US20: $107,200 - $178,600 USD Annual
US30: $116,100 - $193,400 USD Annual

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