Marketing Advertising Manager Mahwah, NJ

We are seeking a hands‑on Marketing Advertising Manager to own and scale our paid social and digital advertising efforts across platforms including You Tube, Meta (Facebook/Instagram), and X (Twitter). This role will be responsible for planning, executing, optimizing, and analyzing performance‑driven campaigns that support brand awareness, customer acquisition, and revenue growth. The ideal candidate is highly analytical, creative, and experienced in managing paid social campaigns end‑to‑end, with a strong understanding of platform integrations, tracking, and performance optimization.

Responsibilities

• Own and manage paid social and digital advertising campaigns across You Tube, Meta (Facebook & Instagram), X (Twitter), and emerging platforms as needed
• Develop full‑funnel media strategies, including awareness, consideration, and conversion campaigns
• Plan, launch, test, and optimize campaigns to maximize ROAS, CPA, and engagement metrics
• Partner closely with creative, ecommerce, and brand teams to develop compelling ad concepts, messaging, and formats
• Oversee platform integrations, including pixels, conversion tracking, audiences, and API connections
• Analyze campaign performance, identify trends and insights, and provide clear reporting and recommendations
• Manage budgets, pacing, and forecasting to ensure efficient spend and strong performance
• Stay current on platform updates, new ad products, targeting capabilities, and best practices
• Collaborate with external agencies or platform partners as needed

Requirements

• 4–7+ years of experience in paid social or digital advertising
• Hands‑on experience managing You Tube Ads, Meta Ads, and X (Twitter) Ads
• Strong understanding of ad platform integrations, tracking, and attribution
• Experience working with creative testing frameworks and performance optimization
• Proficiency in analytics and reporting tools (platform dashboards, Google Analytics, etc.)
• Data‑driven mindset with strong attention to detail
• Excellent communication and cross‑functional collaboration skills
• CPG experience strongly preferred

Salary Range (commensurate with experience)

$65,000 - $85,000 USD