Farm Tools & Supplies Senior Product Manager

Farm Tools & Supplies Senior Product Manager Onsite – Albion, Maine

Position Summary:

The Farm Tools & Supplies Senior Product Manager plays a pivotal role in shaping, developing, and optimizing Johnny's agricultural tools and supplies portfolio. This position bridges technical product expertise with business strategy, ensuring Johnny's delivers high-quality, cost-effective, grower-centric tools that support small-scale, organic, and market growers.

The Senior Product Manager is responsible for bringing superior farming tools and supplies to the market and advancing Johnny's current product lines. You will own financial performance of the portfolio, product line strategy, advanced product development, vendor collaboration, and cross-functional alignment of internal teams to deliver high-quality, cost-effective solutions that meet the needs of small-scale, organic, and market growers. You will serve as the internal and external spokesperson for the product line.

Once established in this role it may be hybrid with 2 days remote and 3 days in office, onsite in Albion ME.

• Responsible for achieving performance goals for the product category.
• Setting and delivering to multi-year and annual cost, pricing, and profit margin performance targets. Controlling revenue, costs, and expenses to maximize profitability.
• Provide leadership with data-driven insights.
• Prepare materials for business reviews and planning
• Develop and maintain a multi-year product line strategy aligned with customer needs, competitive insights, and JSS growth objectives.
• Conduct ongoing market trend assessments, engage with grower communities, and identify high-impact opportunities for portfolio expansion.
• Lead and ensure Johnny's representation at industry trade events, grower conferences, and university education/research.
• Set multi-year and annual product sales goals and new product introduction goals.
• Recommend pricing strategies that support margin goals and customer value.
• Evaluate product performance metrics and provide strategic recommendations.

• Lead end-to-end development for new tools and supplies: concepting, prototyping, field testing, validation, and launch.
• Establish manufacturing relationships with fabrication shops to ensure a steady supply of tools that meet Johnny's product standards.
• Recommend design improvement modifications to existing products.
• Collaborate with Engineering, R&D, and farm operations to ensure products meet quality and usability standards.
• Manage technical specifications, testing protocols, and product documentation.
• Oversee product lifecycle from introduction through discontinuation.
• Recommend SKU rationalization or retirement.
• Partner with Purchasing and Planning on inventory availability (forecasting, mitigate supply risks, optimize working capital inventory)
• Identify and cultivate relationships with suppliers, fabricators, and design partners.
• Identify suppliers with the best-in-class products to bring into our trialing program and product offering.
• Negotiate with suppliers to develop dealer agreements, exclusive product agreements, cooperative design, and production agreements.
• Build and strengthen our network of domestic and international production partners to source innovative, superior quality products
• Evaluate the most cost effective inbound and outbound shipping methods for products.

• Lead and manage the Tools & Supplies product team.
• Collaborate with Marketing, Sales, Customer Care, Operations and Quality & Regulatory Affairs, to develop product messaging, and coordinate product launch plans.
• Prepare technical and customer product information for Sales, Marketing, and Customer Support.
• Work directly…