SEO​/Web Specialist at 广东海洋卫浴

SEO/Web Specialist job na.

• Conduct keyword research using Moz, Spyfu, Google Analytics, and other online SEO tools.
• Analyze and report digital property analytics including website(s), apps, and SEM/PPC/online advertising.
• Proofread content for keyword optimization and make recommendations for new and existing content changes to our websites.
• Recommend SEO opportunities and on-site improvements (internal linking, site speed) based on keyword research and SEO tools.
• Gather high-quality inbound links from top industry sites, blogs, and other relevant authoritative domains.
• Have a working understanding of HTML and a solid understanding of the technical aspects of SEO, such as how search engines work, and how semantic markup and canonicalization of content affect performance.
• Use data to understand changes in performance and monitor and circulate daily, weekly, and monthly SEO reports.
• Create, execute, and analyze campaign performance for all PPC campaigns (Google AdWords, Bing Ads).
• Responsible for daily management and strategic building of search engine marketing (SEM/PPC) campaigns to attract customers to our websites and drive lead and sales growth.
• Daily management of PPC campaign monthly budgets, keyword research, ad copy, bid management, and conversion tracking.
• Optimize landing pages to increase conversion rates.
• Monitor and circulate daily, weekly and monthly PPC reports.
• Develop and implement SEO campaigns, strategies and initiatives.
• Assist business units in developing SEO strategies and programs that meet client business goals.
• Work with cross‑functional departments to develop and track all details of SEO initiatives.
• Maintain expertise on search engine news and trends.
• Research and analyze competitor web content and keyword strategies.
• Develop and implement link building strategy.
• Work with the development team to ensure SEO best practices are properly implemented.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

• Ability to work with the Hybris system, developing new pages for the website.
• Working knowledge of CSS, HTML and Java Script.
• Collaborate with multiple team members, including product managers and designers, to make sure our projects function correctly and meet the expectations of our clients.
• Identify, troubleshoot, and document browser/platform compatibility issues and standards.
• Take ownership of projects and work toward resolution on obstacles faced in the development process.
• Strong knowledge of CMS systems.
• Collaborate with creative and production departments to scope projects and lend technical insight to initial discovery.
• Perform routine website maintenance as needed.