SEO Specialist

SEO Specialist

Are you passionate about organic performance and excited about how AI is transforming search? At Merkle, we're expanding our team and looking for a SEO Specialist who wants to work at the forefront of both traditional SEO and AI-driven search.

You'll join one of Sweden's strongest organic search teams and work with major national and international brands. You will report to our Head of SEO.

This is a role for someone who enjoys going deep into content optimization: strategy, structured data, site performance, information architecture - and increasingly: AI discoverability and preparing websites for LLM-driven discovery.

You'll work across all SEO disciplines but with a strong content focus. You'll collaborate closely with other teams and help shape the future of SEO inside Merkle & Dentsu.

• Conduct keyword research, content audits, and manage content SEO projects
• Optimise landing pages and ensure strong on-page fundamentals
• Evaluate website health based on technical, structural and content best practices
• Drive SEO initiatives from idea to implementation
• Support key stakeholders with SEO insights, recommendations and strategy
• Handle monthly & quarterly reporting for your client portfolio
• Help clients adapt to the future of SEO by incorporating AI-related considerations into audits, recommendations and optimization work (such as site structure, content signals and technical readiness for AI-driven search).

• Minimum 3 years of hands-on SEO experience, preferably with a strong focus on content
• Experience with tools like Screaming Frog, GA4, GSC, Ahrefs, Looker Studio
• Solid understanding of HTML, CSS and JavaScript (bonus if you can troubleshoot)
• Familiarity with log file analysis, rendering challenges, and modern web stacks
• Curiosity and enthusiasm for AI's impact on search and user behaviour
• Strong project management and structured work style
• Fluency in Swedish and English

• A role where SEO content & strategy is truly prioritised
• The opportunity to work hands-on with next-generation SEO and AI-driven search
• A clear career path within Merkle's performance framework
• A collaborative team that shares knowledge and lifts each other
• Breakfast, lunch, social events, sports… and a culture with high standards and low ego

Location:

Stockholm

Brand:
Merkle

Time Type:
Full time

Contract Type:
Permanent