Sr Manager, Sales & Marketing Business

Strategic Technology Leader

Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch's Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.

Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.

At Sinch we "Dream Big", "Win Together", "Keep it simple", and "Make it Happen". These values are our foundation!

We are looking for a strategic technology leader to own Sinch's portfolio of Sales and Marketing business applications. Reporting to the VP, Sales & Marketing Applications, this role is responsible for the commercial management, product strategy, adoption and ongoing evolution of the technology ecosystem that supports our global go-to-market organisation.

Rather than managing core CRM operations, this position focuses on the third-party applications that extend Salesforce, ensuring they continue to deliver measurable business value, align with Sinch's commercial strategy and evolve alongside our sales and marketing organisation.

You will partner closely with Sales, Marketing, Customer Success, Revenue Operations and IT to maximise adoption, optimise vendor investments and identify new technologies that strengthen our commercial capabilities.

• Own the strategy and lifecycle management of Sinch's Sales and Marketing application portfolio, including platforms such as Gong, Outreach, Qualified, 6sense, Zoom Info, Cognism, Clay, Gainsight and other GTM technologies.
• Act as the primary commercial owner for strategic SaaS vendors, managing commercial relationships, renewals, licensing strategies, business reviews and roadmap alignment.
• Develop and maintain product roadmaps for each application, ensuring investment decisions support Sinch's long-term GTM strategy.
• Partner with business stakeholders to increase adoption, improve user experience and ensure technology capabilities are fully utilised.
• Define success metrics for each platform and regularly measure adoption, business outcomes and return on investment.
• Identify capability gaps across the Sales and Marketing technology landscape and build business cases for new solutions that improve productivity, customer engagement and revenue growth.
• Collaborate with Product, Sales, Marketing and Customer Success leaders to understand evolving business requirements and translate them into technology roadmaps.
• Work closely with architecture, engineering and Salesforce teams to ensure third-party applications integrate effectively into the broader Salesforce ecosystem.
• Lead vendor governance, quarterly business reviews and executive reporting on platform performance, commercial value and strategic opportunities.
• Monitor market trends, emerging technologies and AI capabilities to ensure Sinch remains at the forefront of Sales and Marketing technology.
• Build strong partnerships across the organisation to ensure technology decisions are driven by measurable business outcomes rather than individual product requests.

• Significant experience managing enterprise Sales and Marketing technology portfolios within a global organisation.
• Strong understanding of modern GTM technology, including sales engagement, conversational marketing, customer success, revenue intelligence, ABM, data enrichment and AI-enabled sales platforms.
• Experience managing strategic SaaS vendors, commercial negotiations and technology investment decisions.
• Demonstrated success increasing platform adoption and delivering measurable business value from enterprise software investments.
• Strong commercial mindset with the ability to evaluate ROI, licensing strategies and technology rationalisation opportunities.
• Experience developing product roadmaps and working closely with business stakeholders to prioritise enhancements.
• Excellent stakeholder management skills with the ability to influence senior leaders across Sales, Marketing and Customer…