Influencer Marketing Planner

Location: Freeport

Influencer Marketing Planner page is loaded## Influencer Marketing Planner locations:
Freeport, MEtime type:
Full time posted on:
Posted Todayjob requisition :
JR10457

At L.L.Bean, we believe the outdoors brings out the best in all of us. We are committed to fostering a culture of belonging and creating safe, inclusive spaces where everyone feels welcome—both here and Outside. We value individual differences and are dedicated to maintaining an inclusive work environment where everyone can bring the best of their experience and talents and truly thrive.
** L.L.Bean
** is looking for an
** Influencer Marketing Planner
** to join our Marketing Team.

We welcome the opportunity for this role to be hybrid based at the corporate headquarters in
** Freeport, Maine**, or to be based remotely in one of the following states:
Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Maine, Maryland, Massachusetts, Michigan, Minnesota, New Hampshire, New Jersey, New York, North Carolina, South Carolina, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, Wisconsin.

The Influencer Marketing Planner possesses comprehensive knowledge of, and has extensive experience with, L.L.Bean’s organic social channels ensuring that they remain active, align with our brand and product objectives and are always in state of continuous improvement and innovation. This role will have ownership of the Influencer editorial calendar and publishing plans, process development milestones, and supports the overall influencer marketing program.

The position will act as an advocate for organic social with a passion for the platforms and for driving fresh, engaging creative ideas. This role also proactively provides recommendations of social media strategies that align with L.L.Bean’s organizational initiatives and goals as well as provides feedback and analysis of the current state.

** Responsibilities:
*** Schedule, approve, edit and publish content for all social media platforms while providing direction for content creation with Influencers.
* Serve as a liaison to the Creative team, including managing needs and making recommendations related to planned posts and creative assets. Ensure all Creative guidelines are being met.
* Gather requirements from stakeholders and draft creative strategy briefs to inform content initiatives.
* Serve as the primary connection to partners (e.g. EComm & Content, Brand Engagement, etc.) to plan, track initiatives, and drive awareness.
* Manage monthly social media performance reports and metric readouts on Ambassador and Influencer campaigns as well as manage integrations for social media (e.g. Spotify).
* Expertise in social media apps, platforms, and content planning tools including, Bazaar Voice, Sprout Social, and Aspire IQ, as well as all native social platforms.
* Source content creators and User Generated Content that fits the brand’s aesthetic and/or needs for social and marketing funnels. Acquire content rights via platform tools. Assist and support PDP integration.
* Research, recommend and recruit a strong and diverse roster of creators, provide support through ideating on content verticals and series opportunities with a focus on growth markets, pop up integration and partnership support.
* Research and recommend opportunities to expand the content creator program onto emerging platforms and evolving mediums, ie. Substack, influencer events, partnership integrations.
* Create influencer campaigns including campaign set up, outreach, negotiations, contracts, product ordering, content approvals, FTC compliance, payment and analysis. Provide support for all in-bound requests for influencer campaigns.
* Uses a strong acumen around identifying great creative and compelling, relevant social media concepts and editorial opportunities that will drive engagement and support key product priorities.
* Support content needs through own content creation or supporting internal content creation.
* May manage assigned personnel. Make/review employment decisions. Establish performance objectives, assign work, monitor workload and appraise performance. Coach and develop employees in job related skills through work…