Associate Director of Admissions Marketing

Overview

The Associate Director of Admissions Marketing leads the strategy and execution of marketing efforts that support enrollment at the University of Maine.

Responsible for developing and implementing integrated, audience‑driven marketing initiatives that attract, engage, and convert prospective students.

• Lead marketing strategy and execution for admissions, translating institutional goals into targeted campaigns, messaging, and outreach across digital and traditional channels.
• Align marketing strategies with enrollment goals and recruitment priorities in partnership with Enrollment Management.
• Serve as primary marketing lead for admissions across colleges and schools, coordinating across marketers and recruiters to ensure alignment, consistency, and effectiveness.
• Develop and implement integrated marketing campaigns, including paid media, email marketing, web content, and other digital and print channels.
• Interpret performance data and use analytics to optimize marketing initiatives.
• Coordinate across teams in a decentralized organization.

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4–7 years of experience in a marketing or communications role.
• Demonstrated experience developing and executing integrated marketing campaigns.
• Strong writing and messaging skills across digital and print channels.
• Experience with digital marketing, including paid media, email marketing, and web content.
• Strong analytical skills and ability to interpret performance data.
• Ability to coordinate across teams and work effectively in a decentralized organization.
• Highly organized with the ability to manage multiple projects and deadlines.
• Experience working in higher education, enrollment marketing, or a related field (preferred).
• Experience working with CRM systems (e.g., Salesforce, Target
  
  X) and marketing automation platforms (preferred).
• Familiarity with prospect search tools and vendors and experience supporting name buys or list acquisition strategies (preferred).

Typical hiring range for this position is $70,000 to $78,000 commensurate with qualifications and experience.

Benefits include tuition benefits for employees and dependents, comprehensive medical, dental, vision, life insurance, short‑term and long‑term disability, and retirement plan options.

The University of Maine System is an equal opportunity institution committed to fostering a nondiscriminatory environment and complying with all applicable nondiscrimination laws. The System does not discriminate on the basis of race, color, religion, sex, sexual orientation, transgender status, gender, gender identity or expression, ethnicity, national origin, citizenship status, familial status, ancestry, age, disability (physical or mental), genetic information, pregnancy, or veteran or military status in any aspect of its programs, activities, or employment.

The System provides reasonable accommodations to qualified individuals with disabilities upon request.

The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act requires the University to publish an Annual Security Report containing crime statistics for the past three calendar years and disclosures regarding current campus security policies.

The University of Maine is located on the Orono campus and the regional campus in Machias, with a presence throughout the state.

The successful applicant is subject to appropriate background screening.