Senior Paid Media Strategist

Overview

We're looking for a Senior Paid Media Strategist to lead paid media strategy, execution, and storytelling across a portfolio of clients — and to help shape how we do this work as our media practice grows.

At Anchour, media isn't a line item — it's a core capability. In this role, you'll manage substantial paid media budgets across Google, Meta, connected TV, and programmatic, but the job goes well beyond campaign management. You'll own the full-funnel strategy: how we build awareness, move people through consideration, and close 'll have opinions about creative. You'll connect data to decisions.

And you'll communicate what's happening — and what to do about it — in a way that actually moves clients forward.

This is a real leadership opportunity inside our media team, at a moment when the practice is expanding and the people in it have genuine influence over how it's built. If you've been doing strong work inside a structure that doesn't give you much room to grow, this is the role that changes that.

This is a hybrid role based in New England. Maine-based applicants are preferred.

Anchour is a creative agency of 30+ people focused on building unforgettable brands and digital experiences that help businesses punch above their weight.

Headquartered in Maine, we partner with SMBs and growing brands across industries like consumer goods, hospitality, financial services, home services, and retail. Our work spans brand strategy, identity design, website design and development, content strategy, and full-service marketing.

We believe great work happens when people feel supported, trusted, and challenged. Our team values curiosity, collaboration, and a shared commitment to doing work we're proud of.

As a Senior Paid Media Strategist, you'll own paid media strategy and execution across a portfolio of clients — from channel mix and creative direction to full-funnel architecture, budget management, and strategic reporting. You'll be a senior voice in our media practice and a trusted partner to clients and internal teams alike.

• Plan, launch, and manage paid media campaigns across Google Ads, Meta, Connected TV, and You Tube, with ongoing programmatic involvement
• Monitor campaigns daily, tracking pacing, performance, and budget delivery across all active accounts — catching issues before they become problems
• Set up campaigns with proper structure, tracking, naming conventions, and attribution from the start, so the data you're working with is trustworthy
• Proactively adjust bids, budgets, targeting, and creative based on performance signals
• Stay current on platform changes, new features, and best practices across Google and Meta

• Develop media strategies that map to the full customer journey — from top-of-funnel awareness and creative-led engagement to mid-funnel nurture and bottom-funnel conversion
• Think in systems, not campaigns. Understand how each stage connects to the next and where breakdowns in the funnel are actually happening
• Make clear, confident recommendations on channel mix, audience architecture, and where investment should shift — and why
• Bring a point of view to every client engagement, not just a plan

• Come to the table with opinions about what will actually work: hooks, formats, angles, messaging hierarchies, and platform-native approaches
• Brief creative teams with strategic clarity — not just specs, but rationale. What's the job of this creative? What behavior are we trying to drive? What does success look like?
• Push back constructively when creative doesn't match the strategic intent or the audience moment
• Review creative performance with a critical eye and use what you learn to improve the next brief, not just the next test

• Manage significant media budgets across multiple clients simultaneously, with a disciplined eye on pacing and efficiency
• Allocate spend thoughtfully across channels and funnel stages, and flag issues before they compound
• Treat every dollar with the same care you'd give your own

• Build and maintain automated reporting systems that reduce manual…