Nordic Brand Manager

Karo Healthcare Nordic Brand Manager – Flux & Mabs

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories, including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes brands such as Decubal, FLUX, CCS, Lamisil, Pevaryl, and many others. Our core belief is empowering people to make intelligent health decisions, which drives our growth strategy, blending organic expansion and M&A.

Join us at Karo Healthcare on our exciting journey. We're currently looking for a Nordic Brand Manager – FLUX & MABS for our office in Stockholm.

What's in it for you?

Shape the future of one of Sweden's most iconic oral care brands. As our Nordic Brand Manager, you'll lead the strategic development of FLUX and MABS across the Nordics with local execution responsibility for MABS in Sweden. This is an opportunity to combine local execution with a highly strategic regional role, driving innovation, portfolio development, media strategy, and potential geographic expansion in a fast-growing international consumer healthcare company.

What you'll be doing

• Own the Nordic brand strategy for FLUX and MABS, driving long-term profitable growth.
• Take full ownership of MABS in Sweden, ensuring successful local brand execution and commercial performance.
• Develop long-term brand and portfolio strategies, identifying growth opportunities, white spaces, and future innovation platforms based on HCP and consumer insights.
• Build and deliver the innovation pipeline, including new product development, line extensions, packaging, pricing, and channel strategies.
• Lead Nordic media and content strategy, defining target audiences, communication platforms, and creative direction together with media and content specialists.
• Develop scalable Nordic marketing communication and assets while supporting local teams with market-specific execution.
• Collaborate closely with Sales, Category, Commercial, Innovation, and Supply teams to ensure best-in-class commercial execution.
• Own the annual marketing planning process, marketing investments (A&P), P&L, KPIs, and brand performance analysis and reporting, continuously optimizing based on consumer and market insights.