Vice President - Marketing

Location: North Berwick

POSITION OVERVIEW:

Hussey Seating Company is seeking a visionary and results-driven Vice President of Marketing to shape and lead our marketing strategy across both direct commercial sales and an established dealer network during our next phase of continued growth. This role will elevate marketing from a functional capability to a strategic growth engine through scalable, data-driven initiatives, while ensuring current marketing programs are implemented and goals are successfully met.

The Vice President of Marketing will shape and lead a high impact Marketing team that will work cross-functionally to define market positioning, strengthen HSC’s competitive advantage and brand equity, design and execute go-to-market product launches and accelerate revenue.

This role will serve as a key member of the Senior Team, partnering closely with Sales, Product Development, Finance, Operations, and Executive Leadership to translate business priorities into measurable growth outcomes.

DUTIES & RESPONSIBILITIES:

Develop and execute a multi-year strategic marketing roadmap aligned with revenue, share, and profitability goals

Own end-to-end marketing strategy, from vision and roadmap to operational delivery

Define differentiated market positioning and value propositions that strengthen brand and market leadership

Measurably increase pipeline, revenue growth, and customer value across both direct and dealer channels

Use data to inform investment decisions, segmentation, and growth strategy in alignment with business goals, performance and ROIUnderstand end-user needs and dealer landscape to build a best-in-class market insights capability

Establish KPIs tied to pipeline, revenue, and marketing ROITranslate data, trends, and competitive intelligence into strategic action

Ensure consistent messaging, campaigns, and customer experience across direct sales and dealer channels

Create new product roadmap, including launches, pricing, and GTM strategy

Orchestrate cross-functional execution with Product Development, Sales, Finance, and Operations Increase dealer productivity and channel effectiveness

Develop sales tools, case studies, and competitive positioning

Map the full buying and specification journey

Anticipate shifts in market dynamics and serve as a strategic advisor to the Senior Team on growth, positioning, and market intelligence EDUCATION/EXPERIENCE/

QUALIFICATIONS:

Required:

Bachelor’s degree in Marketing, Business Administration, or related field
15+ years of progressive marketing leadership experience7-10+ years leading, mentoring, and scaling a high-performing strategic marketing organization

Demonstrated ability to lead strategic marketing transformation and deliver measurable business outcomes

Expertise in operating in multi-route-to-market environments

Experience in creating alignment between Sales, Marketing, and Dealer Networks around shared revenue objectives

Ability to work on-site in an office setting at least 80% of the work week and, at times, 100%. A willingness to relocate within reasonable commuting distance of North Berwick within 6 months of employment is required for consideration

Preferred:

Experience in complex B2B markets, ideally in venue management, AEC, sports-related or engineered to order sectors MBA or advanced business degree

COMPETENCIES:

(Knowledge, Skills, and Abilities)
Strategic, commercially oriented mindset

Data-driven decision making backed by strong financial acumen

Collaborative, influential, and results-focused attitude

Strong executive presence and cross-functional influence

Demonstrated ability to lead and inspire a team in alignment with HSC Critical Leadership Behaviors Outstanding communication, interpersonal and collaboration skills, including Board level presentation abilities CULTURE & VALUES:

Hussey Seating Company’s culture remains rooted in our core values every day, in everything we do:

We are a family business in it for the long runWe operate with honesty and integrity

We care about and empower the people we work with Hussey Seating Company is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, gender, religion, age, sexual orientation, gender identity, national or ethnic origin, marital status, veteran status, or any other category protected by law.
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