Creative Director

Location: Freeport

Creative Director Skip to main content# Careers Creative Director page is loaded## Creative Director Apply locations:
Freeport, Metime type:
Full time posted on:
Posted Todayjob requisition :
JR10938

At L.L.Bean, we believe the outdoors brings out the best in all of us. We are committed to fostering a culture of belonging and creating safe, inclusive spaces where everyone feels welcome—both here and Outside. We value individual differences and are dedicated to maintaining an inclusive work environment where everyone can bring the best of their experience and talents and truly thrive.
** Position Purpose
** At L.L.Bean, our mission is to inspire people to discover, experience, and connect with the outdoors. We are currently seeking a visionary
** Creative*
* ** Director
* * to lead the creative expression of one of America’s most iconic brands across all customer touchpoints.

The Creative Director is responsible for setting, driving, and owning L.L.Bean’s creative vision and creative strategy across product and brand marketing. This role exists to elevate the originality, relevance, and impact of L.L.Bean’s creative output, ensuring work is cohesive across photo, video, advertising, and social, unmistakably on‐brand, and deeply resonant with customers.

Reporting to the VP of Integrated Marketing, the Creative Director serves as the senior creative authority responsible for translating brand and business strategy into compelling creative systems and campaigns. This leader brings a strong point of view on storytelling, creative channel integration, and craft, balancing long‐term brand building with speed, momentum, and meaningful business impact.
** Key Responsibilities
**** Creative Strategy & Vision
*** Own the creative strategy for how L.L.Bean shows up across photography, video, advertising, and social content, ensuring each medium plays a clear and intentional role in telling the brand story.
* Translate brand strategy, customer insight, and business priorities into holistic creative platforms that work across channels while allowing each format to express itself authentically.
* Establish and communicate a clear creative north star that guides all brand expression, from high‐impact campaigns to always‐on social storytelling.
* Ensure creative work evolves with culture, platforms, and customer behavior while remaining true to L.L.Bean’s heritage and values.
** Photo & Video Strategy
*** Set the creative vision and standards for photography and video, defining distinct visual approaches that elevate emotional connection, authenticity, and modern relevance.
* Guide the balance between elevated product storytelling, lifestyle imagery, and brand narrative to ensure consistency without sameness.
* Partner closely with production, studio, and external creators to push visual storytelling forward, embracing innovative formats, pacing, and techniques.
* Ensure photo and video assets are conceived strategically to scale across campaigns, channels, and touchpoints.
** Advertising & Campaign Creative
*** Lead creative strategy and direction for major brand and seasonal advertising campaigns, from concept through execution.
* Champion big‐idea thinking that cuts through clutter and differentiates L.L.Bean in a competitive landscape.
* Ensure advertising creative is insight‐driven, emotionally compelling, and clearly connected to both brand and business objectives.
* Drive clarity and conviction in creative decision‐making to accelerate timelines and reduce unnecessary iteration.
** Creative Direction
*** Provide senior creative leadership across art direction, design, copy, photography, video, and experiential execution.
* Set and uphold a high bar for creative quality, taste, and originality, while encouraging thoughtful creative risk.
* Translate strategic intent into clear creative direction that empowers teams, agencies, and partners.
** AI-Driven Creative & Innovation
*** Demonstrated experience integrating AI into creative workflows to drive step-change improvements in speed, scale, and effectiveness across concepting, production, and content iteration.
* Proven ability to identify, implement, and scale AI-enabled tools that…