Marketing Specialist - Dental Practice Lifecycle; Hybrid

Pittston PA Hybrid Practice Lifecycle Marketing Specialist position At Benco Dental our company is our family and we are looking for a new addition to assist us in Driving Dentistry Forward

• Excellent Compensation Packages
• Medical Dental and Vision Benefits Effective on Day 1
• 401k Package Effective on Day 1
• Paid Time Off Program
• Profit Sharing
• Hybrid Work Environment
• Associate Discounts and Community Giveback Programs
• College Tuition Savings Program
• Caring Family Culture Toward all Associates
• Certified as a FORTUNE Great Place to Work
• Opportunities to join resource groups that promote Diversity Equity and Inclusion
• Family owned for 90 years

The Practice Lifecycle Marketing Specialist is dedicated to growing awareness engagement and inbound lead volume across all Practice Lifecycle offerings transitions valuations associate placement buyer representation and start up consulting This role owns the social media presence and digital marketing strategy for the Practice Lifecycle team using those channels to create matches between buyers and sellers surface associate placement opportunities and generate warm leads for prospective customers across every program the team offers This is a strategy first role The Practice Transitions Marketing Specialist does not produce creative assets independently Instead this individual develops the marketing strategy defines campaign objectives and partners closely with the internal shared services creative team to brief execute and deliver polished campaigns across social digital and other channels The ability to think strategically brief a creative team effectively and hold campaigns accountable to measurable outcomes is essential The ideal candidate understands how to build trust based marketing programs in a niche professional environment is fluent in social media strategy and brings a genuine curiosity about the dental industry and the lifecycle moments buying selling starting up or placing an associate that were uniquely positioned to serve

Problem solver adaptable and agile thinker Ability to prioritize and manage multiple tasks andor projects Attention to detail and outstanding organizational skills Strong social media strategy skills across platforms relevant to dental and healthcare professionals including Linked In and others Ability to develop clear creative briefs and communicate campaign objectives effectively to an internal creative team Analytical mindset with the ability to interpret performance data and make strategy adjustments based on results Strong copywriting and messaging skills;

able to speak credibly to dental professionals across all career stages Self starter who can build and manage programs independently with minimal oversight Collaborative partner comfortable working within a shared services model and alongside a small entrepreneurial team Familiarity with dental industry terminology practice economics or the transitions and placement space a significant plus Proficient in Microsoft Office social media management tools and email marketing platforms;

comfortable with CRM systems

• Own and manage the Practice Lifecycle teams social media presence across relevant platforms developing content strategies that create buyer seller matches surface placement opportunities and generate warm leads across all platforms
• Develop and execute strategic marketing campaigns across all Practice Lifecycle offerings including transitions valuations associate placement buyer representation and start up consulting with a focus on audience growth and inbound lead generation
• Partner with internal shared services creative team to brief develop and deliver campaigns providing clear strategic direction messaging frameworks and campaign objectives while the creative team handles asset production
• Build and manage segmented audience lists for targeted outreach across buyer seller associate and start up prospect audiences
• Drive awareness and engagement through digital channels including email marketing paid social media and organic content positioning the company as the go…