Social Media Content Creator

Job Description Department:
Digital Strategy Pay Rate Type:
Salary Job Summary

The Social Media Content Creator is primarily responsible for bringing the College’s brand to life through dynamic social media content. Working closely with the Multimedia and Editorial teams,this individual will conceptualize, shoot, edit, and publishengaging visual content aligned with the College’s core marketingpillars.

Day-to-day, they will manage the College’s active social channels,partner with campus departments to elevate their visual storytelling, and actively engage our online audience. Through thiswork, the position strengthens engagement, increases awareness of Colby, and showcases the people, programs, and experiences thatdistinguish the College.

The successful candidate understands how audiences engage across

TikTok, Instagram, Facebook, Linked In, You Tube, and emergingplatforms. They understand how to capture attention in the firstfew seconds, write hook-driven copy, and produce high-performingshort-form video content that turns casual scrollers into loyalfollowers.

The position requires strong creative instincts, sound editorialjudgment, an understanding of social media culture, and the abilityto produce high-quality content in a fast-moving environment. We encourage inquiries from candidates who will contribute to the diversity of our College, including its cultural and ethnic diversity.

The hiring range for this position is $65,000 - $75,000

• Video & Asset Production:
  Conceptualize, script, shoot, andedit engaging short-form video (Reels, Tik Toks, Shorts) and staticimage assets on a daily basis using mobile and DSLRequipment.
• Campus Storytelling:
  Identify, interview, and feature Colbystudents, faculty, staff, and alumni to produce authentic contenthighlighting campus life, events, and College initiatives.
• Copywriting:
  Write clear, platform-native captions, scripts,headlines, and calls to action aligned with Colby’s brandtone.
• Standards & Compliance:
  Ensure all assets comply with Colby’s brand, accessibility, editorial, privacy, copyright, andphoto-release standards.
• Special Projects:
  Manage the creation and distribution of the Communications email newsletter and oversee student contentworkers.

• Strategy & Scheduling:
  Lead the strategy and maintain aconsistent posting schedule across key channels (Instagram, Tik Tok,Linked In, You Tube, X/Twitter, Facebook).
• Cross-Functional Alignment:
  Collaborate with the communication steam to align social strategy with broader strategic priorities.
• Trend Adaptation:
  Monitor industry news, viral concepts, audiotrends, and platform updates to keep content relevant and test newformats/hooks.

• Audience Engagement:
  Actively engage with the community incomments and DMs to foster a strong digital presence.
• Analytics & Reporting:
  Use social listening and analyticssoftware to track key metrics (reach, engagement, conversions),optimize future performance, and provide regular campaignreporting.
• Crisis & Reputation Management:
  Monitor competitorstrategies and flag potential crisis, safety, or reputationalissues to leadership.

• Experience:
  
  2+ years of professional digital/social content creation experience for a brand, agency, publication, or creatoraccount (or an equivalent combination of education and experience).
• Portfolio: A portfolio or reel demonstrating successfulshort-form video content and digital storytelling.
• Technical
  
  Skills:
  
  Proficiency in mobile/DSLR shooting and video editing software (Cap Cut, Adobe Premiere, Final Cut Pro, orsimilar).
• Platform & Design Expertise:
  Deep understanding of currentsocial platforms, basic graphic design (Canva, Figma, Adobe Expressor other Adobe platforms), and copywriting.
• Analytics:
  Ability to interpret social metrics, perform sociallistening, and apply data insights to content strategy.
• Soft Skills &
  
  Collaboration:
  
  Excellent organizational,deadline-management, and cross-departmental collaboration skills,with a commitment to fostering an inclusive, diverse community.

• Experience in higher education,…