Market Manager South Carolina

New Realm Brewing Co. (NRBC) is hiring a Senior Market Manager to cover the state of South Carolina. This job can be located in either Charleston or Greenville. The Sr. MM is a full-time salaried position that is focused on growing sales, increasing brand presence, promoting and fostering brand loyalty, and ensuring product quality. These focus items are achieved through building key retailer relationships and collaborating with our distributor partners to gain share of mind in the specified territories.

If you are passionate about craft beer, relationship building, creative, have a friendly, outgoing personality, like to travel and work independently, and are not afraid of hard work, then this is a great position for you.

• Helps execute the Market Plan as set forth by the Sales Leader which includes:
  • Volume targets
  • Targeted account distribution (simple and multiple) by brand and package
  • Retail partner call frequency on high volume targeted accounts
  • New on/off retailer placement monthly targets
• Develops “preferred supplier status” with all retailer partners:
  • Develops and maintains strategic partnerships with key on/off premise accounts in territory
  • Develops and maintains relationships with all key decision makers and influencers in designated accounts through frequent, quality sales calls
  • Communicates all reasonable & cost‑effective brand support needs in area and keeps all parties informed about new products and events at NRBC
  • Provide appropriate sales collateral, as needed
• Ensures that NRBC’s product portfolio receives appropriate focus with our distributor partners:
  • Understands each distributor’s organization and builds rapport with all members of management and the sales team
  • Attends monthly and quarterly sales meetings, drives program development and implementation, and promotional calendar development
  • Communicates sales data and market relevant insights with distributor partners
  • Implements key brewery initiatives with distributor(s) and retailers
  • Identifies sales opportunities through new or expanded distribution, lost sales, incremental volume increases, and other business insights using available data tools, becoming an expert in the use of those tools
  • Conducts sales calls with distributor representatives, securing sales through new placements and driving consumer pull-through via promotions and events
  • Provides sales sheets, POS, beer samples, etc. to effectively promote sales of NRBC products, new brand launches, seasonal offerings to help distributor team build consumer acceptance of NRBC products
• Plans and executes fun and engaging on and off premise promotions and events on a monthly basis.
• Understands pricing of all NRBC products plus general pricing of top craft and import beer competitors in market by maintaining a monthly price survey.
• Assists in training retailer & distributor staffs and consumers about our story, our vision, our beers, and our culture.
• Assists Sales Leader in communicating NRBC objectives, policies, and procedures to retailer and distributor partner(s), including product quality standards.
• Ensures quality beer in marketplace through checking beer rotation in retail, looking for dated or damaged product, and ensuring line cleaning frequencies are being followed.
• Maintains NRBC brand image standards at retail/wholesale to ensure we have the look of the craft beer market leader.
• Ensures proper use of available legal point of sale items throughout assigned geographic territory.
• Attends all NRBC sales team meetings, as requested.
• Prepares all weekly/monthly reporting in a timely manner as requested.
• Understands all legal guidelines regarding the sale of alcohol products in assigned geographic territory and develops programming within those guidelines.

• None, other than coordinating the use of brand ambassadors (if applicable)

• Must be able and willing to travel frequently via automobile
• Must have flexible schedule and be willing to work some nights, weekends and extended workdays for promotions, events and festivals
• Must possess a valid driver’s license, clean driving record with no…