Route Sales Representative - Holden, ME
Listed on 2026-08-22
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Sales
Retail Sales, Route Sales
Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Nature's Own and Wonder to the bold and artisanal flavors of Dave's Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality.
Beyond the oven, Flowers Foods fosters a culture that values and reflects Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility. With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery – it's a delightful journey into the heart of flavor and community.
- Comprehensive health and medical benefits
- 401(k) Retirement savings plan
- Professional growth and leadership training
- Paid vacation, holidays, and parental leave
Benefits may vary depending on your work location.
Route Sales Representative (RSR) OverviewThe Route Sales Representative (RSR) is responsible for the ordering, sales, delivery, and merchandising of a slate of nationally- and locally branded fresh baked products and for developing relationships with customers’ managers and other personnel. The position is assigned to a specific route and serves retail customers, restaurants, and institutions with the goal of maximizing sales opportunities by meeting customer expectations and following established best practices.
Responsibilities- Act as a sales associate and delivery driver to drive retail sales and territory sales.
- Leverage internal sales data and company marketing plans to drive growth with customers through proper planning, ordering, and execution.
- Establish and maintain strong customer relations to effectively communicate sales solutions and improve customer satisfaction.
- Order product using an online state‑of‑the‑art order planner to ensure customers receive the freshest product possible.
- Increase sales through shelf space expansion and the sale/use of in‑store promotions and displays.
- Adhere to the company‑assigned route structure, stop sequence, and established service times to drive efficiency and ensure consistent service times.
- Know and follow all retailer/account standard operating procedures, including check‑in/check‑out and service windows.
- Adhere to the fresh market policy by appropriately rotating product and removing damaged or out‑of‑code product.
- Follow the shelf‑life cycle of each brand/product.
- Ensure shelf life is maximized with proper rotation of products before the next delivery is merchandized.
- Perform daily route settlement requirements: verify product quantities, accurately invoice the proper account, and adhere to the cash collection policy.
- Perform an accurate weekly inventory on the handheld computer device at select accounts on specific days designated by the company.
- Support the introduction of new products to the marketplace based on retailer playbooks and gain additional shelf space and promotional displays to execute rollouts.
- Obtain authorization (“sell‑in”) from account key decision makers for promotional product displays, properly placing and assembling displays to maximize exposure.
- Review weekly route analysis to identify voids and sales opportunities.
- Review key performance indicators to reduce cost and drive sales.
- Adhere to required customer shelf schematic/plan‑ogram to ensure compliance and meet brand objectives.
- Master the best practices of the RSR training program.
- Obtain DOT medical certification to drive a commercial motor vehicle (CMV).
- Meet fleet insurance guidelines in relation to your MVR (Motor Vehicle Record).
- Perform all required daily vehicle inspections, maintain accurate vehicle records, report vehicle maintenance issues, and complete daily driver’s logs and time records as required.
- Safely and efficiently operate a vehicle with a Gross Vehicle Weight Rating (GVWR) over 10,000 pounds.
- Adhere to all company policies, DOT policies, and local and federal regulations.
- Maintain…
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