Route Sales Representative - Holden, ME

FRESH. FORWARD. FLOWERS.

Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it’s about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Nature’s Own and Wonder to the bold and artisanal flavors of Dave’s Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality.

Beyond the oven, Flowers Foods fosters a culture that values and reflects Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility. With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery—it’s a delightful journey into the heart of flavor and community.

Full‑time employees are offered the following benefits:

• Comprehensive health and medical benefits
• 401(k) Retirement savings plan
• Professional growth and leadership training
• Paid vacation, holidays, and parental leave

Benefits may vary depending on your work location.

The Route Sales Representative (RSR) is responsible for the ordering, sales, delivery, and merchandising of a slate of nationally‑ and locally‑branded fresh baked products and for developing relationships with customers’ managers and other personnel. Position is assigned to a company route to service retail customers, restaurants, and institutions with the goal of maximizing sales opportunities by meeting customer expectations and following established best practices.

Position will drive incremental sales by executing the required market programs while exceeding customer expectations. RSR will service accounts during customer‑designated service windows, which may require working non‑traditional business hours, weekends, or holidays. The position requires an incumbent with an eagerness to gain industry knowledge and to learn the skills necessary for success.

• Act as a sales associate and delivery driver to drive retail and territory sales.
• Leverage internal sales data and company marketing plans to drive growth with customers through proper planning, ordering, and execution.
• Establish and maintain strong customer relations to effectively communicate sales solutions and improve customer satisfaction.
• Order product using an online state‑of‑the‑art order planner to ensure customers receive the freshest product possible.
• Increase sales through shelf‑space expansion and the sale/use of in‑store promotions and displays.
• Adhere to the company‑assigned route structure, stop sequence, and established service times to drive efficiency and ensure continued customer satisfaction.
• Know and follow all retailer/account standard operating procedures, including check‑in/check‑out and service windows.
• Adhere to the fresh market policy by appropriately rotating product and removing damaged or out‑of‑code product as necessary.
• Follow shelf‑life cycle of each brand/product and ensure shelf life is maximized with proper rotation.
• Perform daily route settlement requirements: verify product quantities, accurately invoice the proper account, and adhere to the cash collection policy.
• Perform an accurate weekly inventory in the handheld computer device at select accounts on specific days designated by the company.
• Support the introduction of new products to the marketplace based on the retailer playbooks and gain additional shelf space and promotional displays to execute the rollout and drive consumer trial.
• Obtain authorization (“sell in”) from accounts’ key decision makers for promotional product displays, properly placing and…