Lead Analyst – Self Directed Marketing Analytics

What You’ll Do:

Project Leadership & Strategy

• Partner with stakeholders to understand business objectives and analytical needs.

• Translate business requirements into structured analytical approaches and lead projects through completion.

• Proactively identify opportunities where analytics can improve business outcomes.

• Contribute to special projects and initiatives as needed.

• Acquire, integrate, and analyze structured and unstructured data, ensuring data quality, accuracy, and analytical integrity.

• Perform advanced analysis of historical and campaign data to identify trends, drivers, and opportunities.

• Drive analytic insights through regression, experimentation and other advanced analytics techniques.

• Develop subject matter expertise in areas such as audience targeting, client journey analytics, campaign analysis, marketing channels, and content performance.

• Create clear, actionable visualizations and presentations that translate insights into business actions.

• Own and maintain recurring dashboards, reports, and analytic processes.

• Promote best practices and continuous improvement in analytics tools and methodologies.

• Document processes and share learnings across the team.

• Serve as a subject matter expert within the analytics organization.

• Collaborate with Marketing, Customer Experience Design (CXD), Engineering, and Finance partners to deliver integrated insights.

• Participate in cross-divisional data initiatives and support resolution of data and operational challenges.

• Deliver clear and timely updates to stakeholders.

• Develop high-quality PowerPoint presentations to communicate analysis insights and recommendations to stakeholder audiences.

• Minimum of five years related work experience.

• Undergraduate degree or equivalent combination of training and experience. Graduate degree preferred.

Vanguard is not offering visa sponsorship for this position.