AI-Driven Digital Marketing Lead: Journey Orchestration

Core Responsibilities:

Digital journey development

• Design and launch integrated digital experiences for financial advisors in partnership with your aligned Client Journey Management team.

• Build and deploy trigger-based, always-on digital journeys using Marketo.

• Create personalized landing pages and integrate them into journey strategies.

AI-driven personalization & innovation

• Leverage AI tools to develop scalable, personalized digital assets.

• Leverage our engagement engine to orchestrate and automate end-to-end digital journeys - from strategy through execution - ensuring personalized, timely experiences for financial advisors.

• Continuously identify opportunities for journey experimentation and innovation.

Execution & optimization

• Manage end-to-end journey execution, including email deployment, QA, and compliance submissions.

• Conduct A/B testing and experiments, applying insights to improve future strategies.

• Monitor journey performance, prepare review materials, and present actionable insights.

Data & audience strategy

• Collaborate with data analysts to inform next-best-action strategies and personalization.

• Partner with Senior Engagement Strategists on audience segmentation for journeys.

• Analyze engagement trends and behavioral data to refine targeting and improve journey effectiveness.

Collaboration & stakeholder engagement

• Develop and maintain strong relationships with internal stakeholders, ensuring open and effective communication across teams.

• Act as the subject matter expert for the digital tech stack, driving optimal use of tools and technologies.

• Provide strategic guidance and thought leadership to cross-functional teams, aligning digital initiatives with broader business objectives.

Qualifications:

• Undergraduate degree in Marketing or equivalent experience

• Minimum 5+ years of related work experience

• Strong experience with Marketo preferred; experience with marketing automation platforms required

• Demonstrated ability to apply AI and automation within workflows to improve efficiency and outcomes

• Skilled in persuasion and influence, confident presenting recommendations

• Proven experience in A/B testing and experimentation to generate insights and optimize performance

• Strong, creative thinker with a track record of driving innovation and setting direction

• Highly collaborative, with the ability to work across cross-functional teams

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don’t just have a mission—we’re on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients’ lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.