Senior Manager, Personal Investor Marketing Analytics

Vanguard’s Personal Investor Group gives eight million like-minded investors across the U.S. the best chance for financial success by offering compelling investment products, advice, and client experiences. We cut through the complexity of investing and stand for what’s right on behalf of our client-owners.

An integral part of Vanguard’s value proposition is our relentless focus on lowering costs and sharing those benefits with our investors. Sustaining this advantage year over year requires disciplined growth and scale—and Marketing plays a critical role in making that possible.

To advance this mission, Vanguard is building a best‑in‑class marketing analytics capability grounded in advanced measurement, rigorous decisioning, and deep client understanding. We are seeking a highly accomplished, strategic, and influential leader to help shape and scale this  this role, you will lead and develop a team of high‑performing analysts and managers, driving a deeper understanding of client needs and behaviors while elevating the effectiveness of our marketing investments.

You will be responsible for quantifying marketing impact and incrementality through robust measurement approaches, and for partnering closely with Data Science to design and operationalize advanced models.

You will also serve as a trusted thought partner to senior Marketing leaders—translating insights into clear, actionable strategies and optimization plans that directly influence business outcomes. This is a highly visible leadership role for someone who thrives at the intersection of analytics, strategy, and influence, and who is motivated by delivering measurable impact at scale.

Own the measurement strategy across marketing channels, including attribution, incrementality, experimentation, and marketing mix modeling(in partnership with Attribution team).

Quantify marketing impact, ROI, and efficiency, balancing short‑term performance with long‑term brand and customer value.

Establish standards for method selection, interpretation, and usage, ensuring insights are decision‑ready and credible.

Partner closely with Data Science to design, build, and operationalize advanced attribution and response models (e.g., MMM, MTA, forecasting, response curves).

Translate model outputs into practical guidance such as budget ranges, optimization scenarios, and investment guardrails.

Ensure analytical rigor while prioritizing explainability and usability for business stakeholders.

Serve as a trusted advisor to Marketing, Finance, and Execution leaders on investment strategy and performance trade‑offs.

Lead a centralized marketing portfolio analytics function forall ofclient groups thatconductsregular monitoring, reporting, and analyses of business performance;including ad-hoc requests.

Influence annual planning, in‑year optimization, and long‑term growth strategies through data‑driven insights.

Proactivelyidentifyopportunities to improve marketing effectiveness through better data, tools, or processes.

Lead, mentor, and develop a team of high‑performing analysts and managers.

Foster a culture of curiosity, accountability, and business impact, not just technical excellence.

Build scalable processes, tools, and documentation to support long‑term sustainability.

Partner with Technology, Data Engineering, and Marketing Ops to improve data quality, accessibility, and reliability.

Guidethe evolution of analytics platforms, dashboards, and self‑service tools.

Ensure analytics solutions align with privacy, risk, and regulatory requirements.

• Minimum of 15years of experience within
  
  Financial Servicesandat least8yearsofwork experience within
  
  Marketing Analytics
• Undergraduate degree or equivalent combination of training and experience within quantitative fields such as Mathematics, Engineering, Operations Research etc. Graduate degree preferred
• Strategic; analytic orientation: A proven track recordof decision making…