Director of Sales & Marketing

Director of Sales & Marketing

Responsible for leading the commercial strategy of Hawar Resort by Mantis to maximize revenue, market share and profitability across all business segments.

The role oversees Sales, Marketing, Revenue Management, Public Relations, Digital Marketing, Reservations, and Business Development activities while ensuring alignment with the resort's brand standards and business objectives.

The Director of Sales & Marketing will develop and execute strategic sales and marketing plans to position Hawar Resort by Mantis as the preferred luxury island resort destination in the region, driving transient, group, corporate, leisure, MICE and international business.

• Sales Leadership – develop and implement annual sales strategies and business plans to achieve revenue and occupancy targets; lead and manage the Sales team to maximize corporate, leisure, MICE, government, wholesale and travel trade business; identify new business opportunities and market segments locally, regionally and internationally; establish and maintain strong relationships with key accounts, travel agencies, tour operators, government entities and corporate clients;
  
  conduct regular sales calls, client visits, trade shows, roadshows and networking events; monitor competitor activities and market trends.
• Marketing & Brand Management – develop and execute integrated marketing strategies to enhance brand awareness and market positioning; oversee digital marketing initiatives including social media campaigns, website optimization, SEO, SEM and online reputation management; manage public relations activities and media partnerships; ensure all marketing materials comply with brand standards and reflect the resort's luxury positioning; coordinate promotional campaigns, seasonal offers and destination marketing initiatives.
• Revenue & Commercial Management – work closely with Revenue Management to optimize pricing strategies and maximize RevPAR, ADR, occupancy and total revenue; analyze market intelligence, demand patterns and competitor performance; participate in forecasting, budgeting and business planning processes; review and monitor distribution channels to maximize profitability and market penetration.
• Leadership & Team Development – lead, coach and develop the Sales & Marketing team; conduct performance reviews, identify training and development opportunities; foster a high-performance culture focused on accountability, collaboration and results; ensure compliance with company policies, procedures and brand standards.
• Reporting & Administration – prepare monthly commercial reports, forecasts, budgets and market analysis; present sales performance and business development updates to the General Manager and ownership representatives; maintain accurate records of sales activities, contracts and business opportunities within CRM systems.

• Revenue Achievement / Occupancy Performance / ADR / RevPAR
• Revenue Per Available Room
• Market Share Growth
• Corporate Account Production
• MICE Revenue
• Digital Marketing ROI
• Website Conversion Rate
• Guest Acquisition and Retention
• Team Performance and Development

• Bachelor's Degree in Hospitality Management, Business Administration, Marketing, Sales, or a related field.
• Master's Degree or MBA is preferred.
• Minimum 8-10 years of progressive experience in hotel sales and marketing.
• Minimum 3-5 years in a senior leadership position such as Director of Sales & Marketing or Director of Sales within a luxury hotel or resort environment.
• Experience with island resorts, luxury resorts, or international hospitality brands is highly preferred.
• Previous experience within Accor, Mantis, Ennismore, Marriott, Hilton, IHG, Hyatt, or similar international hotel groups is an advantage.
• Strong knowledge of hotel revenue management principles.
• Experience with hotel PMS, CRS, and Revenue Management systems.
• Proficiency in Microsoft Office Suite.
• Experience using CRM platforms and digital marketing tools.
• Strong understanding of online distribution channels and OTA management.
• Strategic Thinking, Leadership & Team Development, Negotiation & Influencing Skills, Financial Acumen, Commercial Awareness, Relationship Management, Communication & Presentation Skills, Business Development, Problem Solving & Decision Making, Results-oriented Mindset.