Marketing & Events Director

Title:

• Marketing and Events Director F&B Industry

(This position is responsible for the key areas of media coverage, collateral and publications, special events/promotions, community relations and advertising for F&B outlets.)

Location:

Qualifications:

Experience:

• Minimum 10 years of experience in Marketing Communications / Public Relations or 6 years of experience in a similar capacity

Skills:

• Excellent reading, writing and oral proficiency in English language.
• Proficient in MS Excel, Word, & PowerPoint.
• Excellent interpersonal and communication skills.
• Detail-oriented and highly reliable in thorough execution and follow-through.
• Ability to work well in stressful & high-pressure situations

Roles and Responsibilities:

• Develop strong understanding of brand guidelines across all areas and ensuring implementation across all communication channels to meet brand standards.
• Execution of marketing communication strategy across all marketing channels.
• Implement a comprehensive Digital Marketing and Social Media strategy to increase brand awareness.
• Develop campaigns and maintain media list.
• Establish good working relationships with local and international media and host media familiarizations.
• Implementation of marketing partnership, public relations and promotional campaigns to create awareness, drive revenue.
• Execute media placements for F&B brands through news releases and personal contacts.
• Develop F&B promotions; release to press and/or target audience.
• Explore valuable media trades where appropriate.
• Maintain the media gallery with up-to-date imagery and press releases.
• Develop engaging media-rich content for distribution to the media/social media platforms. Monitor news coverage and circulate internally.
• Establish PR & Communications programs that will benefit F&B strategies and initiatives.
• Engaging with the Food and Beverage team in the development, strategizing collaboration in partnership leveraging the calendar of events. Offering creativity in partnership or promotion to drive F&B sales, with collaterals and promotions in place.
• Plan and execute partnerships, brand collaborations to maximize opportunities to promote our F&B brands.
• Manage and execute all printed, digitally, photography or communication.
• Arrange and manage photography for events and promotions.
• Willing to work beyond office hours, weekends/public holidays as and when is required by the Management.
• Perform other reasonable duties assigned by the Management.