Sales Director; Diesel and Gas Generator

Sales Director (Diesel and Gas Generator)

We are Pramac, a Generac Company, leading the evolution toward more resilient, efficient, and sustainable energy solutions. Visit

Founded in 1966, Pramac has continuously evolved its business, expanding its product portfolio and becoming a global benchmark in the production of power generation solutions and warehouse material handling equipment. Today, our diversified business lines position us as a key player across multiple international markets.

To support our growth strategy, we are looking for an experienced and results-oriented Sales Director East Africa, Middle East & CIS to be based in Bahrain.

The Sales Director East Africa, Middle East & CIS is responsible for defining and executing the regional sales strategy across the assigned countries, with a strong focus on developing and managing dealer and partner networks. The role leads a multicultural sales organization with team members based in Bahrain and Dubai and acts as the key commercial interface between headquarters, regional partners, and end customers.

• Stationary gas and diesel generators
• Portable and residential generators
• Energy storage solutions for stationary and mobile applications

• Define and implement the regional sales strategy in line with company objectives, ensuring sustainable growth across East Africa, Middle East, and CIS countries.
• Develop, structure, and expand dealer and partner networks, improving market coverage, performance, and brand positioning.
• Lead, coach, and develop the regional sales team based in Bahrain and Dubai, setting clear objectives and fostering a high-performance culture.
• Establish short- and long-term sales targets, policies, and operating procedures aligned with corporate strategy.
• Drive revenue growth and profitability by contributing to pricing strategies and ensuring achievement of margin objectives.
• Strengthen relationships with key distributors and strategic customers, expanding engagement at senior management and executive levels.
• Represent the company with key industry stakeholders, distributors, and major accounts across the region.
• Plan and oversee regional sales meetings, trade shows, and partner visits, including hosting site visits and customer events.
• Monitor market trends, competitive activity, pricing, and promotions, providing structured feedback to the organization.
• Conduct regular business and performance reviews with key partners and internal teams.
• Develop and manage regional sales and operating budgets.
• Ensure close collaboration with marketing, product management, operations, and after-sales teams to maximize customer satisfaction and market effectiveness.

• Higher education degree.
• Minimum 5 years of experience in sales team leadership roles.
• Proven experience in the power generation sector (diesel, gas, or energy solutions).
• Strong understanding of distributor-based business models and end-user dynamics.
• Demonstrated success in developing and managing dealer and partner networks.
• Experience leading geographically distributed, field-based sales teams.
• International experience across emerging and developing markets is strongly preferred.

• Strong business planning, forecasting, and budgeting capabilities.
• Entrepreneurial mindset with the ability to operate independently in complex, multicultural environments.
• Advanced negotiation and strategic selling skills.
• Ability to manage complex accounts and partner relationships.
• Solid financial acumen and ability to analyze P&L and commercial performance.
• Excellent communication and presentation skills.
• Strong organizational skills and attention to detail.
• Strategic thinking with a hands-on, execution-oriented approach.

Bahrain, with frequent travel across East Africa, Middle East, and CIS countries.

Director

Full-time

Sales and Business Development

Industrial Machinery Manufacturing, Engines and Power Transmission Equipment Manufacturing, and Electric Power Generation