General Manager in Training

Full-Time Exempt

Reports to:

District Manager / General Manager

Full-Time Exempt

Reports to:

District Manager / General Manager

We’re seeking a General Manager in Training to join our leadership team and play a key role in daily club operations—driving sales success, ensuring exceptional member experiences, and maintaining a clean, welcoming environment.

This role is offered by JEM Wellness Brands, the proud franchise operator of Crunch Fitness, the “No Judgment Gym” known for fun, effective workouts. Crunch ranks #1 in fitness and #32 overall on Entrepreneur’s Franchise 500 (2025), with 3M members, 500+ locations, and its new Crunch 3.0 design.

JEM is growing fast and committed to your future. Since 2022, we’ve acquired six Northern California Crunch locations, partnered with Atticus Franchise Group, and set a goal to open 75 new gyms by 2032. This year, we celebrated a Brookfield, WI opening with NBA star Trae Young and JEM leadership. We’re building a movement of self-improvement through purpose-driven work and people-first culture.

The General Manager in Training (GMIT) role is a critical leadership development position within Crunch Fitness Powered by JEM Wellness Brands. Designed for high-potential individuals, this role prepares future General Managers to lead successful clubs as our organization continues to grow. GMITs operate with an ownership mindset, balancing hands‑on leadership development with personal performance responsibilities. This position demands extra time, focus, and accountability and is intentionally structured for leaders who are ready to be next in line for a General Manager role.

• Assist in recruiting, hiring, training, and developing high-performing team members to maintain proper staffing levels.
• Lead with JEM’s core values:
  Resilience, Service, Transformation, Excellence.
• Monitor and scoreboard staff performance to meet or exceed KPI standards.
• Provide ongoing coaching, development plans, and regular staff meetings.
• Lead by example by delivering personal and team performance targets.

• Carry individual production goals (sales, PT, corporate, or growth initiatives).
• Actively contribute to revenue generation and membership growth.
• Lead by example in selling, closing, and conversion.
• Analyze performance metrics and adjust strategies accordingly.

• Support the General Manager in scheduling, labor management, and payroll processing.
• Ensure compliance with Crunch policies, procedures, and service standards.
• Oversee facility cleanliness, equipment maintenance, and inventory management.
• Utilize Crunch‑specific tools for communication, documentation, and incident reporting.
• Execute club business plans and growth strategies.

• Drive lead generation and outreach efforts to impact new member sales.
• Support new member acquisition and integration into all services and programs.
• Resolve member service issues promptly and with empathy.

• Assist in managing expense controls, purchasing, and budget adherence.
• Implement recovery plans when financial goals are not met.
• Learn P&L management, labor optimization, and KPI ownership.

• Prepare to transition into new or existing clubs.
• Support presales, grand openings, or turnaround opportunities.
• Act as a market-ready leader for expansion.

• Fitness facility or customer service-oriented management experience.
• Proven ability to execute objectives quickly and manage KPIs effectively.
• CPR/AED certification (or ability to obtain within 30 days of hire).
• Strong communication and leadership skills.
• Understanding of labor control and staffing optimization.

• Experience supervising employees.

• This is a physical role requiring the employee to frequently lift and/or move up to 50 pounds and may require standing or bending for prolonged work hours

• High school diploma or GED required
• Bachelor's degree in business management or related field preferred

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