Automotive Sales Consultant

Automobile Salesperson Job Responsibilities

Sells automobiles by understanding and demonstrating characteristics, capabilities, and features; developing and qualifying buyers; closing sales.

• Understands automobiles by studying characteristics, capabilities, and features; comparing and contrasting competitive models; inspecting automobiles.
• Develops buyers by maintaining rapport with previous customers; suggesting trade‑ins; meeting prospects at community activities; greeting drop‑ins; responding to inquiries; recommending sales campaigns and promotions.
• Qualifies buyers by understanding buyer's requirements and interests; matching requirements and interests to various models; building rapport.
• Demonstrates automobiles by explaining characteristics, capabilities, and features; taking drives; explaining warranties and services.
• Closes sales by overcoming objections; asking for sales; negotiating price; completing sales or purchase contracts; explaining provisions; explaining and offering warranties, services, and financing; collecting payment; delivering automobile.
• Provides sales management information by completing reports.
• Updates job knowledge by participating in educational opportunities; reading professional publications.
• Enhances dealership reputation by accepting ownership for accomplishing new and different requests, exploring opportunities to add value to job accomplishments.

• Meeting Sales Goals
• Motivation for Sales
• Selling to Customer Needs
• Financial Skills
• Documentation Skills
• Scheduling
• Telephone Skills
• Listening
• Verbal Communication
• Customer Focus
• Job Knowledge
• Previous Automotive Sales Experience Preferred but not required.