Inside Sales Representative

Silktown Roofing is Connecticut's largest commercial roofing contractor, built on the founding values of quality workmanship, integrity, and exceptional customer service.

Silktown is part of Greenwood Industries, a family of market-leading specialty contractors delivering custom building envelope solutions. When you join Silktown and the Greenwood family of brands, you'll find a culture that puts family and craftsmanship first while offering a rewarding career and professional growth.

Silktown is currently hiring an Inside Sales Representative
. You will serve as the centralized front line for all inbound and outbound demand generation supporting Greenwood Industries’ service and sales growth. You will qualify opportunities, generating net-new demand, promoting service and maintenance programs, and feeding high-quality, qualified pipeline to field sales teams. Inside Sales Representatives play a critical role in converting reactive inquiries and proactive outreach into sales-ready opportunities while maintaining consistent follow-up and CRM discipline.

• Handle inbound service and sales inquiries from customers and prospects
• Serve as an initial point of contact for customers seeking repairs, inspections, or service information
• Provide a professional, responsive customer experience aligned with Greenwood Industries’ standard
• Conduct proactive outbound outreach to generate new demand
• Re-engage past customers to generate repeat service and inspection opportunities
• Support targeted outbound campaigns aligned with regional and company priorities
• Identify GPA-eligible accounts during inbound and outbound conversations
• Introduce Greenwood’s GPA program using approved messaging
• Capture required GPA data accurately in the CRM at time of lead capture
• Route enrolled or qualified GPA opportunities to the Sales Coordinator for onboarding and tracking as well as re-routing to Account Managers
• Support re-engagement campaigns for expiring GPA accounts with the Sales Coordinator

• Qualify service requests and sales opportunities using defined qualification criteria
• Convert reactive service calls into proactive opportunities for repairs, inspections, and programs
• Identify opportunities to promote additional services, locations, or solutions during customer interactions
• Ensure only qualified, sales-ready opportunities are passed to Account Managers

• Schedule inspections, site visits, and appointments for Account Managers
• Coordinate calendars and ensure accurate handoff of information to Account Managers
• Support efficient routing of leads to Account Managers while keeping the Director of Sales in the loop

• Promote Greenwood Industries’ service offerings, GPA, and Campus Care programs when applicable
• Support increased adoption of recurring revenue programs across all regions

• Maintain accurate CRM records including activity, notes, scheduling, and follow-up tasks
• Ensure all customer interactions and opportunities are properly documented from an inside sales perspective
• Follow established CRM standards, workflows, and service intake processes
• Support data accuracy and visibility across sales and operations teams

• Experience in inside sales, call center, service coordination, or customer support preferred
• Strong phone presence and verbal communication skills
• Ability to work on site in Milford, MA five days per week
• Organized, detail-oriented, and able to manage multiple tasks simultaneously
• Comfortable working in a fast-paced, high-volume environment
• Experience using CRM systems for lead and activity tracking
• Self-motivated, reliable, and accountable
• Strong customer…