Regional Sales Director
Job in
Manchester, St. Louis County, Missouri, USA
Listing for:
Sun Theory
Full Time
position
Listed on 2026-02-12
Job specializations:
-
Management
Operations Manager, Business Management
Salary/Wage Range or Industry Benchmark: 100000 - 125000 USD Yearly
USD
100000.00
125000.00
YEAR
Job Description & How to Apply Below
This range is provided by Sun Theory. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$/yr - $/yr
HR Business Partner @ Sun Theory | Professional in Human Resources
Regional Sales Director, Northeast (MO, IL, OH)
Summary:
Sun Theory is seeking a Regional Sales Director, Midwest to lead and drive sales strategies across (Missouri, Illinois, Ohio). This role is responsible for maximizing revenue, expanding distribution, and optimizing market potential in some of the most competitive cannabis landscapes. The ideal candidate is a dynamic leader with a track record of delivering growth, building high-performing teams, and fostering strong retail partnerships.
Reporting directly to the VP of Sales, the Regional Sales Director will represent Sun Theory’s premium cannabis portfolio to licensed retailers, overseeing direct account management and mentoring a top-tier sales team.
Key Responsibilities
Leadership & Team Development
Build, lead, and mentor a high-performing sales team across MO, IL, and OH, fostering a culture of innovation, collaboration, and customer focus.Provide coaching, development, and support to enhance team performance and achieve revenue targets.Set clear goals, monitor progress, and hold the team accountable for driving growth and market share.Market Expansion & Distribution
Strategically expand Sun Theory’s presence by identifying and prioritizing high-potential retail accounts.Leverage market data and insights to create and execute a robust distribution strategy, maximizing reach and impact.Oversee the execution of territory plans, ensuring consistent and effective coverage of key markets.Revenue Growth & Account Management
Drive topline revenue by increasing average order value (AOV), reorder rates, and product assortment within retail accounts.Build and nurture strong relationships with key retail partners, securing long-term, high-value placements.Collaborate with marketing and field teams to implement effective pull-through initiatives, including promotions, budtender education, and merchandising strategies.Cross-Functional Collaboration
Partner with internal teams (marketing, product development, operations, finance, and legal) to align strategies and respond to evolving market trends.Provide market insights and feedback to inform product innovation and go-to-market strategies.Own the performance of the MO, IL, and OH markets, ensuring sales strategies align with margin goals and company objectives.Optimize the allocation of resources and investments to deliver the highest return on investment (ROI).Performance Tracking & Analytics
Define, monitor, and report on key performance indicators (KPIs) for the region.Use data-driven insights to refine sales strategies and ensure continuous improvement.Qualifications
Experience: 7+ years of sales leadership experience, ideally within the cannabis, CPG, or other regulated industries.Leadership: Proven ability to lead, develop, and scale teams in fast-paced, competitive markets.Track Record: Demonstrated success in driving revenue growth, expanding distribution, and achieving margin goals.Relationship-Building: Strong interpersonal skills with the ability to cultivate and maintain high-value relationships with retail partners.Data-Driven: Proficiency in using analytics to inform strategy and measure performance. Experience with Leaf Link is a plus.Collaboration: Skilled at working cross-functionally to achieve shared objectives.Industry Knowledge: Familiarity with cannabis regulations in MO, IL, OH is a plus.Other: Must be 21+ years of age and hold any required cannabis industry credentials or badges for the region.Seniority level
Director
Employment typeFull-time
Job function
Sales and Business Development
Industries
Retail
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