Director, Product Marketing

At Zelis, we Get Stuff Done. So, let’s get to it!

A Little About Us

Zelis is modernizing the healthcare financial experience across payers, providers, and healthcare consumers. We serve more than 750 payers, including the top five national health plans, regional health plans, TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts – driving real, measurable results for clients.

A Little About You

You bring a unique blend of personality and professional expertise to your work, inspiring others with your passion and dedication. Your career is a testament to your diverse experiences, community involvement, and the valuable lessons you've learned along the way. You are more than just your resume; you are a reflection of your achievements, the knowledge you've gained, and the personal interests that shape who you are.



Position Overview

Zelis is seeking a dynamic Director of Product Marketing to lead the strategy and execution for provider payments solutions within the Payments Optimization business unit. This role is responsible for defining and executing the product marketing strategy that drives provider growth, retention, and long-term value. The Director of Product Marketing operates as a senior individual contributor with direct influence on revenue, translating deep market, competitive, and buyer insights into differentiated positioning, messaging, and go-to-market execution.

Working in close partnership with product, sales, and enterprise stakeholders, this role leads product commercialization and strategic initiatives that shape the future of provider payments.



Key Responsibilities

• Strategic Leadership:
  Develop and execute annual marketing plans that align with business objectives and market opportunities.
• Product Launch Leadership:
  Orchestrate the end-to-end planning and execution of new product and feature launches for provider audiences. This includes developing launch strategies, coordinating cross-functional teams, managing timelines, and ensuring flawless execution to maximize market impact and adoption.
• Product Commercialization:
  Partner with product and commercial leaders to build and evolve go-to-market strategies, value propositions, and sales enablement assets that drive growth and retention.
• Positioning and Messaging:
  Own the positioning and messaging for the provider product portfolio, ensuring it reflects market and buyer insights as well as competitive context. Champion the messaging internally and externally.
• Market Intelligence & Data Analysis:
  Lead research initiatives that surface meaningful market, buyer, and competitive insights and inform strategy, product development, and targeted marketing initiatives. Demonstrate comfort with data, dissecting complex datasets, segmenting audiences, and translating findings into actionable insights.
• Content Development:
  Collaborate with demand generation, digital, and field marketing teams to ensure messaging is consistently and effectively delivered across all channels and campaigns. Provide strategic guidance and hands-on support to translate positioning into high-impact thought leadership, case studies, solution briefs, web content, presentations, data sheets, whitepapers, and sales playbooks that drive engagement and conversion.
• Cross-Functional Collaboration and Influence:
  Build formal networks and partnerships across the enterprise, influencing senior leaders and external stakeholders to drive alignment and results.
• Performance Management:
  Define, develop and track product-level KPIs, manage annual product marketing budgets, and present marketing impact and results at monthly business unit performance sessions.
• Innovation & Execution:
  Lead the creation and management of complex plans, product launch calendars, and marketing campaigns that address key business challenges and deliver measurable results.

• 12+ years of progressive B2B marketing experience, with a strong track record in product marketing.
• Deep understanding of payer, provider, and payments landscape is a…