SDR Manager

Job Title:

SDR Manager

Location:

One St Peter's Square, Manchester, M2 3DE

Employment Type:

Permanent Full Time/Part Time 35 Hours Per Week

Drivers Licence Required

Competitive Salary and Benefits package will be provided to the successful candidate.

The SDR Manager is responsible for leading, motivating, and developing Synapse
360’s Sales Development Representative (SDR) team, with full accountability for pipeline generation and meeting creation in support of the Field Sales Account Executives.

This is a hands‑on, player‑coach role managing a team of three SDRs. The SDR Manager will set direction, coach day‑to‑day activity, drive consistent execution, and ensure the team delivers high‑quality, sales‑ready opportunities. The role works closely with Sales Leadership, Field Sales, and Marketing to align campaigns, messaging, and target accounts.

The SDR Manager will be responsible for establishing best practices across outbound activity, inbound lead follow‑up, qualification standards, and performance management—while creating a positive, high‑energy team culture focused on continuous improvement and results.

Success in this role will be measured by pipeline value created, meeting quality, conversion rates, and the ongoing development and performance of the SDR team.

• Lead, motivate, and develop a team of Sales Development Representatives (SDRs)
• Act as a hands‑on player‑coach, providing day‑to‑day support, coaching, and guidance
• Run regular 1:1s, call coaching sessions, and performance reviews
• Set clear expectations around activity, quality, and outcomes
• Create a positive, high‑energy team culture focused on accountability, learning, and results
• Support career development and progression for SDRs within the sales organisation

• Take ownership of pipeline generation targets aligned to overall sales goals
• Ensure the team consistently delivers high‑quality, sales‑ready meetings for Field Sales Account Executives
• Monitor and improve key performance metrics, including meetings booked, pipeline value created, and conversion rates
• Intervene quickly where performance is off‑track and implement improvement plans

• Oversee SDR execution across inbound lead follow‑up from marketing campaigns, outbound prospecting and cold calling, and targeted account‑based campaigns
• Ensure fast, consistent, and professional follow‑up of marketing‑generated leads
• Work with the team to refine messaging, talk tracks, and objection handling
• Continuously test and improve outreach approaches across phone, email, and social channels

• Act as the primary link between Sales, Marketing, and the SDR team
• Align SDR activity to sales priorities, target accounts, and vertical focus areas
• Collaborate with Marketing on campaign execution, messaging, and lead quality feedback
• Ensure clear qualification criteria and smooth handover of meetings to Field Sales
• Support sales leadership with insight into pipeline trends and market feedback

• Ensure SDRs use Salesforce (SFDC) effectively to manage leads, activities, and meeting outcomes
• Maintain high data quality across CRM and reporting
• Track and report on SDR performance, pipeline contribution, and campaign effectiveness
• Continuously improve SDR processes, cadences, and ways of working
• Support the adoption of sales tools, enablement platforms, and best practices

• Proven experience working in a Sales Development / Business Development role within a B2B sales environment
• Demonstrable experience managing or leading SDRs/BDRs, ideally in a player‑coach or first‑line management role
• Strong understanding of pipeline generation, meeting qualification, and handover to field sales
• Experience managing both inbound lead follow‑up and outbound prospecting activity
• Track record of driving consistent performance against meeting and pipeline targets
• Hands‑on experience with CRM systems, ideally Salesforce (SFDC), including activity tracking and reporting
• Strong coaching skills, including call…