Director of Sales and Marketing

The Equinox Resort
The Equinox Golf Resort & Spa
3567 Main St
Manchester, VT 05254, USA

The Equinox Golf Resort & Spa is a historic resort destination with deep roots, a strong sense of place, and a reputation for elevated hospitality in one of New England’s most scenic destinations.

Established in 1769 and set against the backdrop of the Green Mountains, the property blends timeless charm with modern amenities, including a championship 18-hole golf course, full-service spa, multiple dining outlets, and extensive meeting and wedding space.

As a four-season destination, The Equinox attracts a diverse mix of leisure, corporate, and event guests year-round, providing team members with dynamic, well-rounded hospitality experience. For candidates who value teamwork, elevated service standards, and professional growth within a destination resort environment, The Equinox also offers the added benefit of working in the vibrant yet close-knit community of Manchester — a town known for its outdoor recreation, scenic beauty, and exceptional quality of life.

• Champion the resort’s positioning as a premier New England luxury destination, curating strategies that elevate brand perception, guest experience, and revenue performance.
• Develop and execute innovative sales and marketing initiatives that highlight the property’s distinctive golf, spa, culinary, and event experiences.
• Drive revenue across high-value leisure, corporate retreat, incentive, wedding, and social event segments with a focus on premium positioning and curated experiences.
• Lead strategic storytelling and brand marketing efforts that reflect the resort’s boutique identity, design aesthetic, and experiential offerings.
• Cultivate strong relationships with luxury travel advisors, event designers, corporate decision-makers, and lifestyle partners.
• Maximize utilization of refined conference and meeting spaces through elevated, experience-driven programming rather than transactional sales.
• Collaborate cross-functionally with culinary, spa, golf, and operations leaders to design bespoke packages and signature events that differentiate the property in the market.
• Identify and pursue strategic partnerships, sponsor ships, and community alignments that enhance visibility and prestige.
• Leverage data insights and market intelligence to drive thoughtful pricing strategy and optimize profitability while preserving brand integrity.
• Lead and inspire a high-performing sales and marketing team aligned with a culture of sophistication, service excellence, and accountability.
• Oversee digital presence, PR, and brand communications to ensure consistency, luxury appeal, and aspirational messaging.
• Serve as a brand ambassador, representing the resort at curated industry events and within key feeder markets.
• Directly manage subordinate sales team of 8 full time sellers and executers, from hiring, training, guidance and delegation, to reviews, discipline, scheduling, and termination.
• Onsite support to ensure sales and catering team is motivated, productive, meeting event execution standards, and driven to seek creative avenues of revenue generation.

We are proud to offer competitive wellness options and perks for both our Part Time and Full Time employees;

• Time off package including state VT Sick time for all employees, as well as a generous PTO plan plus 10 paid Holidays for full-time status employees
• EOS Family Matters Program of 3+ months fully paid parental leave for new parents
• Retirement savings option of 401k with employer match of up to 4% for all employees
• Complementary $25K in Life insurance and $1K/mo. in long-term disability coverage for full-time employees
• Optional additional Disability, Life and AD&D, Critical Illness, and Accident Insurance options
• Company-funded Employee Assistance Program for life challenges and mental health resources
• Additional Health & Wellness benefits including prescription and gym membership discounts
• Competitive wages with ongoing market analysis
• Annual performance evaluations with eligible compensation adjustments
• EOS Employee/Immediate Family Lodging Rates as low as $59 per night
• EOS Friends and Family Lodging Discounts
• EOS Dining Discount of 50% Off F&B…