Senior Web Analytics & Marketing Insights; Hybrid

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Requisition

Business Unit:
Fitch Group

Category:
Marketing & Communications

Location:

Manchester, GB

Date Posted:
May 15, 2026

As one of the world’s top three credit ratings agencies, Fitch Ratings plays a critical role in global capital markets by providing credit analysis, ratings, research, and commentary to financial market participants. For over 100 years, Fitch Ratings has been creating value for global markets through its rigorous analysis and deep expertise, which have resulted in a variety of market leading tools, methodologies, indices, research, and analytical products.

Fitch Ratings is part of Fitch Group, a global leader in financial information services with operations in more than 30 countries, which also includes Fitch Solutions. With dual headquarters in London and New York, Fitch Group is owned by Hearst.

Explore a career at Fitch Ratings and you’ll join a collaborative network of curious minds. Here, our differences are our strengths - in life as well as our work. Together we work with integrity and objectivity to provide clarity to the world’s financial markets. We pride ourselves on our ability to harness the ideas, expertise, and professionalism of our global workforce, which is integral to our continued success.

The accessibility and depth of experience of our industry leading analysts, combined with our broad sector credentials, allow us to help market participants make important credit decisions with confidence.

Fitch Ratings is currently seeking a Senior Marketing Associate, Web Analytics based out of our Manchester office.

About the Team

Fitch Group is seeking a Digital Analyst expert in Adobe Analytics or Customer Journey Analytics (CJA) to help the business measure, monitor, and surface insights across its web ecosystem. This role reports to Marketing Operations. The team operates as a centre of excellence to ensure best practices in digital analytics and reporting are followed across all Fitch brands and regions, with the goal of optimising marketing performance, conversion, and ROI.

How You’ll Make an Impact:

• Insights: Identify trends, friction points, and anomalies across channels and customer journeys to generate actionable insights and testable hypotheses.
• Recommendations: Build proactive, data-backed recommendations that improve marketing performance, conversion, and ROI.
• 
  
  Collaboration:
  
  Partner with Marketing and cross‑functional teams, capturing their business questions through regular meetings, and translate them into clear analytics requirements and measurement plans.
• Reporting: Develop clear dashboards and reports that communicate trends, insights, and outcomes to stakeholders.
• Data Quality: Proactively detect tracking issues and gaps in the data capture strategy; define data layer requirements and measurement frameworks; recommend enhancements to ensure complete, reliable, and privacy-compliant data.
• Training: Act as the primary digital analytics support across Fitch Group brands. Deliver training to enable a self-serve analytics model and evangelise performance measurement and optimisation across Fitch Group.

You May be a Good Fit if:

• Expert in Adobe Analytics and/or Customer Journey Analytics (CJA) is required .
• Excellent communication and stakeholder management; able to define tracking and analytics requirements, and partner with developers to implement them.
• Strong understanding of digital data infrastructure and data layers.
• Advanced skills in dashboarding and data visualisation.
• Practical use of AI tools to accelerate analysis, QA, insight generation, and reporting.
• Strong analytical and problem-solving skills; exceptional attention to detail; curious and committed to continuous learning.
• Team player with a self-motivated, proactive, organised, and positive approach.
• Confident presenter with the ability to showcase insights, recommendations, and results to diverse audiences.

What Would Make You Stand Out:

2 Tracking experience with tag management systems (Adobe Data Collection/Launch, Google Tag Manager), including event tracking and governance.

• Familiarity with consent…