Digital Marketing Specialist - Security Equipment

Job Description
The Staff Pad has partnered with a premier wholesale distributor of electronic security & low-voltage solutions, located in St. Louis, MO, and we are seeking a Digital Marketing Specialist to lead and execute the company's digital marketing initiatives.

This role supports customer engagement, lead generation, and revenue growth while providing dedicated day-to-day digital marketing ownership without requiring eCommerce administration or advanced IT responsibilities.

What You'll Do

Reporting to the Manager - Marketing, this hands-on role combines creative execution with data-driven decision-making to strengthen customer engagement and support the company's transition to digital-first customer experience.

Digital Campaign Execution

• Execute email marketing campaigns,promotions, and weekly digital flyer communications
• Build, schedule, and optimizecampaigns in Hub Spot
• Coordinate digital marketingcalendars aligned with vendor promotions and company initiatives
• Ensure campaigns launch accuratelyand on schedule
• Maintain consistent brand messagingacross digital channels

Social Media, Content & Lead Generation

• Manage social media channels,including Linked In and Facebook
• Create and schedule content forpromotions, events, and brand awareness
• Support CRM lead capture,segmentation, and marketing automation workflows
• Assist with customer nurturingcampaigns and MQL generation
• Collaborate with sales teams and vendors on co-marketing initiatives

Analytics, SEO & Performance

• Monitor campaign performance using
  
  Google Analytics and platform reporting tools
• Track KPIs including open rates,click-through rates, engagement, MQL contribution, and conversions
• Support SEO initiatives - keywordresearch, content optimization, and landing page enhancements
• Identify opportunities to improvedigital engagement and campaign performance based on data
• Develop and maintain marketingdashboards for leadership review

Data, Tools & Stewardship

• Maintain CRM data quality includingcontact accuracy, segmentation hygiene, and list management
• Coordinate digital assets and content with graphic design and marketing teams
• Stay current on digital marketingtrends and emerging technologies
• Support adoption and utilization of marketing platforms such as Hub Spot, Google Analytics, and D365 Marketing

What We Are Looking For

Qualifications

Required

• Bachelor's degree in Marketing,Communications, Digital Media, Business, or a related field preferred
• 3-5 years of experience in digital marketing, marketing coordination, or a related field
• Hands-on experience with email marketing and marketing automation (Hub Spot preferred)
• Experience managing business social media channels, including Linked In and Facebook
• Working knowledge of SEO and Google Analytics
• Strong written and verbal communication skills
• Occasional routine physical activity (walk, sit bend etc) and the ability to lift up to 25 pounds.
• Visual acuity, depth perception,and focus adjustment to perform job duties

Preferred

• B2B marketing experience
• CRM experience with platforms suchas Hub Spot, D365, or Salesforce
• Experience with Adobe Creative Suite, Canva, or similar design tools
• Familiarity with website content management systems and eCommerce platforms
• Experience with Google Ads or paid social campaigns
• Background in distribution, supply chain, or specialty B2B industries

Skills & Attributes

• Detail-oriented with a strong focuson accuracy and consistency
• Highly organized and able to manage multiple priorities
• Self-motivated, dependable, andable to work independently
• Adaptable and confident in making decisions & adjusting priorities as needed
• Professional, respectful, and collaborative in all communications
• Thrives in a fast-paced environment while maintaining quality
• Committed to delivering high-quality work with strong follow-through
• Calm under pressure and results-oriented

If you are a results-driven digital marketer who enjoys combining creativity with analytics to drive business growth, we encourage you to apply today!