Global Account-Based Marketing; ABM Manager

Global ABM Manager

The Global ABM Manager is a collaborative strategic partner to Field Marketing, Sales, Global Campaigns, and Customer Marketing, responsible for building and operating the global digital ABM engine that supports priority accounts across regions. This role exists to amplify field‑led strategy. You will work side‑by‑side with regional Field Marketing leaders to translate real‑time sales priorities, account nuance, and GTM moments into scalable, high‑impact digital ABM programs — while ensuring alignment to global campaigns and customer lifecycle priorities.

Success in this role requires strong judgment, deep empathy for sales‑led motions, and the ability to balance global consistency with regional reality.

• Co‑develop holistic ABM strategy with Field Marketing and Sales, grounded in priority accounts and buying groups, regional GTM moments (events, deal acceleration, expansion).
• Own digital ABM strategy – which digital ABM plays to run, when, and why, based on sales reality.
• Manage ABM budget, ensuring optimal ROI across regions, segments, programs.
• Build, measure, and manage multi‑channel digital ABM programs (including account‑based paid media, web personalization, and direct mail orchestration) to drive engagement within priority accounts.
• Develop sales plays and outreach sequences that mirror digital engagement, ensuring a seamless hand‑off between marketing signals and sales action.
• Partner with Global Campaigns to align ABM plays to global narratives.
• Partner with Customer Marketing on strategic expansion and advocacy moments.
• Provide clear timelines, audience readiness, and play recommendations.
• Participate in regional planning and account reviews as a partner.
• Translate intent data into actionable Sales Alerts and playbooks.
• Work in lock‑step with inside sales to connect digital engagement to human follow‑up.
• Partner with content and design teams to brief and adapt high‑intent assets for specific account segments and buying stages.
• Own global ABM insights and performance, including account and buying group engagement, pipeline influence and acceleration.
• Share insights regularly with Field, Campaigns, and Customer teams.
• Continuously optimize based on performance and feedback.

• 5–8+ years in B2B marketing, ABM, or demand roles (SaaS preferred).
• Proven experience running account‑based digital programs.
• Experience with marketing tech stack (6sense/Demandbase, Marketo/Hubspot, Goldcast, Salesforce, Sendoso, Tableau).
• Experience with 1:few and 1:many ABM frameworks.
• Strong partnership history with Field Marketing and Sales.
• Experience navigating international data privacy regulations (GDPR, CCPA) in the context of digital targeting.
• Experience working across regions and time zones.
• Excellent communication and stakeholder management skills.

$89,610.52 - $ a year

Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities.

Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.