Architect, Marketing Strategy

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Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

We’re a diverse team of more than 3,000 tech experts united by a drive to make a difference. Working across industries and disciplines, we combine our experience and expertise to tackle the biggest challenges faced by society today. We go beyond what was once thought possible, creating new and innovative solutions to the world’s most complex problems. Leveraging BCG’s global network and partnerships with leading organizations, BCG X provides a stable ecosystem for talent to build game-changing businesses, products, and services from the ground up, all while growing their career.

Together, we strive to create solutions that will positively impact the lives of millions.

Growth Architects are responsible for incubating growth thinking into our ventures at every stage, from ideation to customer adoption. They continuously evolve the industry standard for growth marketing best practices, rapidly inventing transformative new strategies to validate, launch, and scale ventures, increasingly by designing and deploying AI-powered, agentic workflows across the growth function. Their work spans product, marketing, and technology, and they drive successful growth by leveraging the symbiotic relationship between them.

Through a hypothesis-driven, rapid test-and-learn approach, they strategize, implement, and execute go-to-market activities that ensure best-in-class customer acquisition, engagement, and retention.

• Design and redesign core marketing workflows end-to-end, identifying where agentic tools can replace or accelerate manual processes
• Build lightweight agentic proof-of-concepts for media, measurement, and content use cases using tools like Claude, leveraging Claude Skills to execute complex tasks
• Orchestrate agent-to-agent (a2a) marketing campaigns where autonomous AI agents collaborate to optimize media spend and content generation
• Deploy the Model Context Protocol (MCP) to seamlessly connect marketing agents with live enterprise data sources
• Own input on growth strategy, execution, and optimization for one of our digital businesses
• Provide input into multi-channel growth strategy based on product needs
• Define, execute, analyze, and optimize A/B and multi-variant tests
• Work with the growth team to implement market viability tests
• Prepare growth strategy documents, frameworks, and guidelines for internal and external use
• Convert insights into action, see the customer acquisition process through from ideation to execution
• Define and validate core KPIs, such as cost-per metrics, retention, ROI, and LTV to drive the business
• Be agile and iterative, and relentless in your search for the next unexploited growth opportunity

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