Product Manager, Digital Marketing

WHO ARE WE:

Headquartered in Southern California, Skechers—the Comfort Technology Company—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.

ABOUT THE ROLE:

The Product Manager, Digital Marketing is a highly technical, strategic role responsible for bridging CRM and Loyalty business teams with Platform Engineering. This role owns the strategy, capability roadmap, and operational integrity of the Salesforce Marketing Cloud (SFMC) platform.

The Product Manager ensures the platform is scalable, reliable, and aligned to business outcomes while partnering closely with Solution Architecture and Production Support teams. This role exists to close the gap between platform capability and business execution, ensuring measurable business impact.

WHAT YOU WILL DO:

Drive the Platform Roadmap Own the Salesforce Marketing Cloud roadmap — defining and prioritizing the capabilities that fuel growth and deeper customer engagement

Turn big-picture business needs into crisp user stories, epics, and acceptance criteria for journey orchestration, personalization, and automation

Collaborate with engineering on the platform standards, guardrails, and best practices that keep execution sharp and consistent

Keep platform capabilities in lockstep with a fast-evolving business

Lead Across Teams, Drive Alignment Be the go-to connector between CRM, Loyalty, and Platform Engineering Turn big business goals into crisp product requirements and a prioritized backlog

Partner with Solution Architecture to shape implementation approaches that work Rally technical and non-technical stakeholders around a shared vision

Champion Data & Platform Integrity Own the end-to-end data flow strategy across the entire Marketing Cloud ecosystem

Champion data quality, sharp segmentation logic, and pinpoint personalization accuracy

Set the standard for governance around data usage, privacy, and compliance

Push Innovation Forward Evaluate and explore new platform capabilities, including AI-driven personalization

Spot opportunities to boost marketing performance through data and automation

Drive continuous improvements that make the platform faster, smarter, and more scalable

Optimize Campaigns That Perform Support the full campaign lifecycle — from strategy to execution to analysis

Collaborate with partners to develop and run A/B testing frameworks that sharpen every send Prioritize deliverability and sender reputation like it's mission-critical — because it isWHAT WE'RE LOOKING FOR5+ years of Product Management experience — you know how to shipA natural at stakeholder management across technical and business teamsA proven ability to turn business needs into scalable, real-world solutions

Fluent in Agile/Scrum, backlog management, and juggling shifting priorities

Sharp understanding of customer lifecycle marketing and segmentation

The rare gift of making complex technical ideas click for business audiences

Nice to Have Hands-on Digital Marketing platform experience, with a strong grasp of customer lifecycle marketing and segmentation

Familiarity with CRM systems, loyalty programs, and CDPsComfort working across cloud platforms, APIs, and enterprise data ecosystems

Preferred Qualifications Salesforce Marketing Cloud certifications

Experience with AI-driven marketing tools and advanced personalizationA background in retail, e-commerce, or loyalty programs

Experience supporting global platforms

How YOU’LL Know You're Winning Adoption and effectiveness of platform capabilities

Reliability and scalability of the marketing automation platform

Marketing performance gains driven by platform enhancements

Stakeholders across business and tech who trust you and love working with you Stakeholders across business and tech who trust you and love working with youThe pay range for this role is $110,000-$150,000/yr USD.About Skechers Skechers, a global Fortune 500 company, develops and markets a…